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's activity report 2022

Inspired Universal McCann OÜ is a full-service media agency, our main activities are the development of media strategies, the preparation of media plans and the mediation of advertisements. The company was created with the aim of becoming a strategic partner and consultant for its clients in all media matters, since 2009 we have been representatives of the Universal McCann chain in the Baltics.

Inspired Universal McCann OÜ's sales revenue in 2022 was 17,190,450 euros. Inspired Universal McCann OÜ continues to be the media agency with the highest sales revenue in Estonia. Inspired Universal McCann OÜ has held the leading position since 2013.

Of Inspired Universal McCann OÜ's sales revenue, the share of Estonian sales was 73% and exports 27%. The distribution of sales revenue between the halves of the year was as follows: I half-year 47%, II half-year 53%. The quarter with the highest sales revenue was the IV quarter with 32%, so it can be confirmed that there are quarterly fluctuations in this field, but seasonality does not play a very large and important role.

Inspired Universal McCann OÜ's activities do not have significant environmental impacts. During the period of preparation of the Inspired Universal McCann OÜ report, no risks related to changes in exchange rates, interest rates and stock prices were identified.

The profit of Inspired Universal McCann OÜ's annual report was 748,546 euros and the average number of employees was 24.

In 2022, we contributed to the adoption and development of new directions in research and analytics.

Investments in the field of research and analytics are planned to continue in 2023 as well.

The goal for 2023 is to maintain the first position in terms of sales revenue among media agencies, i.e. to be the largest media agency in Estonia.

Main financial ratios: 2022 2021

Sales revenue 17,190,450 16,904,075

Turnover growth 1.7% 21.4%

Net profit 748,546 735,402

Profit growth 1.8% 27.2%

Net profitability 4.4% 4.4%

Short-term obligation coverage ratio 1.41 1.53

ROA 21.1% 19.4%

ROE 71.2% 55.9% * Revenue growth% = (sales revenue 2022-sales revenue 2021)/ sales revenue 2021*100 * Profit growth (%) = (net profit 2022-net profit 2021)/ net profit 2021*100 * Net profitability (%) = net profit/sales revenue*100 * Short-term obligations coverage ratio (times)= current assets/short-term obligations * ROA (%)= net profit/ total assets*100 * ROE (%)= net profit/ total equity*100