In recent years the development of the retail sector has been characterised by intense competition and rapid changes leading to the industry’s digitalisation. Under such conditions, the ability of businesses to be flexible and adapt quickly is critically important to efficient growth. Therefore for more than a year now throughout the Baltic states, the Rimi supermarket chain has been conducting pilot projects of varying scales in which it has tested management process changes, so that from May this year it can completely switch to a new operating model based on Agile principles. This is centred on multifunctional teams ensuring much more efficient and faster work in all day-to-day processes.