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Tegevusaruanne 2023

Company Overview:

Our company was founded in August 2023, marking the beginning of our journey in the e-commerce sector. In this initial period, we focused on establishing our core activities of selling makeup products. Additionally, we expanded our business model to include consulting services for other e-commerce brands on their marketing strategies.

Financial Performance:

As 2023 was our first year of operation, our financial performance showed a loss. This was primarily due to significant investments made in inventory to ensure we could meet the anticipated demand for our products. These investments were necessary to establish our presence in the market and provide high-quality products to our customers.

Outlook for 2024:

We are optimistic about the company’s financial outlook for 2024, with a target to achieve profitability. The inventory investments made in 2023 have set a strong foundation, and we anticipate improved sales in the coming year. Our new consulting services are also expected to contribute positively to our revenue.

Expansion into Consulting:

In addition to our primary business of selling makeup products, we have initiated a consulting division to assist other e-commerce brands in optimizing their marketing efforts. This new service line is expected to significantly contribute to our revenue moving forward.

Conclusion:

Despite the financial loss in 2023 due to necessary inventory investments, we are confident that 2024 will be a profitable year for our company.

Our expanded services and strategic investments have laid the groundwork for sustainable growth and success.

Thank you for your attention to this report.