Already 16,718 people have seen this company's branding and they are being followed by 117 Storybook user.In average the company has been rated 4.0 points ja kommenteeritud 287 korda.

's activity report 2022

The company iDeal Group AS is an authorized reseller of Apple, Apple Premium reseller and Apple authorized service partner, operating in Estonia. The Estonian branch operates in Latvia and the Estonian subsidiary in Finland. We offer hardware and software solutions based on Apple technology and also support services. The product range includes various products from other companies.

Events characterizing the year 2022/23: ฀ Restructuring of the personnel support team and creation of an HR position. Hiring a non-Apple product category manager as the most potential source of gross profit growth.

฀ Lower demand for 14 and 16 inch computers with M2 processors in the second half of the year as the biggest negative sales influencer.

฀ Investments in process development - completion of the inventory replenishment and central warehouse project, critical developments of online stores, further development of the CRM system and further development of the management dashboard.

฀ Goods availability more stable compared to the previous financial year.

฀ The second half of the year is characterized by large discount campaigns and price wars.

฀ Opening of the Rocca al Mare iDeal store in Estonia in December 2022.

฀ Opening of the renovated Brivibas iDeal Apple Premium Partner level store in Latvia in January 2023.

The 2022/23 sales growth in Estonia is largely due to the sale of iPhone phones only, in Latvia mainly from all categories evenly, except Macs, where growth was modest. The first half of the year was as expected, but the second half of the year already suffered from the cooling of the economic climate and inflation. Stores showed nice growth, online stores as well, but B2B departments fell off in the second half of the year and were also significantly below the previous year in both countries. Despite the difficult second half of the year, 22/23 was a record in terms of company history, but economically the result was below the previous year.

Revenues, expenses, profit The profit from business activities in 2022/23 was 1,352 thousand euros (2021/2022: 1,795 thousand euros).

Main financial indicators* 01.05.2022 - 30.04.2023 01.05.2021 - 30.04.2022

Sales revenue (thousand euros) 68,587 59,463

Sales revenue growth/decline 15.3% 14.3%

Operating profit margin 2.0% 3.0%

Net profit (thousand euros) 1,309 2,355

Net profit margin 1.9% 4.0%

Short-term obligations coverage ratio 1.6 1.6

Return on assets (ROA) 9.1% 18.6%

Return on equity (ROE) 16.8% 36.3%

Formulas for calculating ratios: ฀ Sales revenue growth (%) = (sales revenue 2022/23 - sales revenue 2021/22) / sales revenue 2021/22 * 100 ฀ Operating profit margin (%) = operating profit / sales revenue* 100 ฀ Net profit margin (%) = net profit / sales revenue * 100 ฀ Short-term obligations coverage ratio = current assets/ short-term obligations ฀ Return on assets, ROA (%) = net profit / total assets * 100 ฀ Return on equity, ROE (%) = net profit / total equity *100

Currency risk

Transactions are mainly carried out in euros and with suppliers and customers from the European Union. Therefore