Did you know that 86 percent of employees would not apply for or continue working in company with bad reputation? These statistics should be enough to help your company understand how your employer's brand affects not only your reputation and performance, but also your ability to attract and retain talent.
Employer branding is a strategic and long-term process that helps communicate the cultural values and characteristics of your organization to current and potential employees so that people are proud to be part of your company's workforce.
Career page
There is a war going on in the market for talent and companies are doing their best to find, attract and recruit the best talent. One of the key elements needed to attract top talent is a solid and informative career page.
Attractive job offers
Your job posting should inspire job seekers to take action to get a job in your company. Strong candidates are especially attracted by the guarantee of reliability that Storybook adds to your job offer in the form of enriched information (if you qualify).
Digital marketing of job advertisements
The display of job vacancies on the company's profile in the Inforegister and on the company's media page in Storybook contributes to the wider distribution of job advertisements. Optimized SEO, structured data (Schema) and a company's open profile or positive ratings help to increase the visibility of job offers on the Internet.
Employee search
More and more entrepreneurial young people are moving from the labor market to the business market to offer products and services as entrepreneurs. About 85% of the companies are one-man companies - a total of about 250,000 companies. These companies are run by people who may be your potential employees to provide you with services, either on a temporary or permanent basis. Choose the exact field / skill and send those entrepreneurs an email with an invitation to apply for your job offer.
An employer's career page is created by artificial intelligence with unique information, but you can make it even more unique by supplementing it with your own messages, changing colors / images, adding news, moving blocks, or deleting unnecessary ones. You can do all this in just minutes.
Career page content is automatically enriched with analytics, statistical graphs and credibility retouches (if qualified)
You get a strong advantage in a competitive workforce market for your organization right from the moment you publish a company's positive or reliable ratings. High financial, credit and reputation scores are a promise made to employees: "We can be trusted" and it is trust that makes them dedicated employees and all-round supporters of your organization.
NB! To open ratings, register or log in to Storybook using the ID software.
Company credit score
The research-based company's credit score consolidates the company's background information into one number and assesses the company's solvency, ie the ability to meet obligations to the state, business partners or employees. The company's credit score is visualized in an interactive graph that shows the status or change in the score since the company was founded until the next 12-month forecast.
NB! If you want, you can add this real-time credit score plugin to your homepage.
Company reputation score
The reputation score created by the experts is formed by a combination of the quality indicators of the company's five main business management processes: brand, credit, sales, personnel and asset management. Reputation score measures the value and amount of data - the more valuable the company's data (high turnover, good financial rating, high salaries, large assets, etc.) and the more open the company (contacts, web, meta-data, social media, blog, videos, news, etc.) , the higher the reputation score.
A career page tells the story of your business. This will help potential candidates to imagine themselves working for your organization and your employees to recommend your company to other employers due to their positive experiences. The original career page is created by artificial intelligence, which is a symbiosis of the background information of your organization's website, blog, video channel, social media. The career page is enriched with ratings and statistics that interest employees.
News, videos, photos, pictures
Visitors to your career page want to read stories about your business - where you are today, how you got there, and what you stand for. When creating a career page, use storytelling to describe your employee experience and corporate culture to help connect with your audience and emphasize your brand personality.
A video channel carousel with all of your company's videos will appear and update on the Careers page itself, but you can highlight a video for potential employees yourself.
Employer benefits
Employer benefits, or value offers to employees, are a key element of your brand as an employer. It helps you attract the right talent and defines what you, as an employer, offer you, such as career advancement, work-life balance, work diversity and community.
It is therefore no longer surprising that around 75 per cent of jobseekers consider the suitability of an organisation's value proposition, both in and out of the workplace, before applying for a job.
Mission and vision
Introduce the vision and the values of the company, because people who understand and agree with the overall picture of the organization feel a stronger desire to run for the company and contribute to the work. Employees are also more likely to speak positively about their work and organization.
Management and team
The company's biggest investment and assets are human capital, so the names / pictures / positions / contacts of the employees add a human empathic element and transparency to the company and help potential candidates to better relate to the team.
Labor force statistics
The most visited report on Storybook is the Employees' Report, which is why the statistics related to employees add significant value to the career page, as the data are objective - they come from different national registers and are processed and enriched with analytics.
The statistical graphs show the estimated average wages, the number of employees and their increase or decrease trends by quarters and / or over the years. As well as labor productivity, earning capacity and trends.
Job offers and applications
Your company's career page always includes all active job offers with enriched background information published on portals:
- Storybook
- Unemployment insurance fund
- CV-Online
- CV-Keskus
- Eures
On the career page, all interested persons who would like to belong to your organization can also send a request to apply, even if there is currently no active job offer or suitable position.
We live in a world where people want more than just "work," they want something they love, something they can enjoy, and something that really matters to them.
In order to stand out for your ideal candidates, you need to make a good and dignified impression of your job offer. You can also personalize your job offers with brand images or photos, but you can also use the image bank to search for the most suitable image from 3 million high-quality images based on your keywords.
There are two ways to add job postings:
1. Using a job offer form
2. Adding a job offer landing page link
Job offers in Estonia can be published free of charge and unrestrictedly, and they can be seen in the most prominent place in Storybook on the company's media page and in the Information Register on the company's general profile. The publication of job offers in foreign markets will open in autumn 2022.
The number of page views of visitors to both portals is over 10 million times a year and the number of registrants exceeds 100 thousand, of which about 70% are active users.
Job offer form
Filling in the job offer form is a safe way to publish a job offer, as all the required information fields are minimalist, but still detailed enough to represent a representative job offer in your organization. After filling in the form, the Job Ad will be published immediately and can be changed / supplemented on the Desktop if desired.
Job offer link to landing page
If you have previously published a job offer on any website (such as your own career page or elsewhere on the job portal), you can also publish your job offer on Storybook's job market by sharing the link on the website. Adding it is a breeze, taking less than 15 seconds.
Today, organizations need a constant workforce, so it makes sense to publish job offers on a long-term or even permanent basis. Permanent public job offers have several advantages:
Google SEO and job search keywords
For search engines, job offers are structured with data types and keywords (schema data), which search engine machines can better understand and show people the information they are looking for in higher positions. The longer the job offer is up, the higher the position it will be in Google.
The backlinks that appear in your job posting will also increase the authority of your own website and improve its position in search engine results.
Job posting
Permanent job postings that you share on social media or on your own website will not expire and can be viewed by accidentally or knowingly clicking on them. However, if expired, the links in the job offer will take you to the company's media site in Storybook.
When a potential job candidate has a choice between an open profile and a trusted company, or a closed profile and a hidden one, she will almost always make the choice in favor of the former.
NB! To open ratings, register or log in to Storybook using the ID software.
An open profile with positive ratings is also highly rated by internet search engines. Search results on the Internet are improving - by different keywords, news, images, etc.
Extended marketing of a job advertisement takes place:
1. Everywhere on the web and search engines
2. Sending an invitation to the target group by e-mail
In addition to the Storybook and Inforegister websites, the visibility of job offers will be expanded in the WEB browser extension and the MINI mobile app.
displays background information about the trustworthiness of the owner of that website and background information and news about the names of companies and their agents in the content of the website or online software.
Job postings are visible everywhere on the web in the web browser extension, increasing the visibility of job postings right where people navigate websites..
shows the caller's trustworthiness rating and financial strength background when you receive a call.
With open positive ratings, you multiply your company's ability to attract and retain talent.
are web portals that are visited by a total of about 650,000 visitors in one month, including about 70,000 active registered users. The portals are used to assess the background of the credit and financial capacity of companies and entrepreneurs, look at job offers, look for contacts, etc.
With an open profile and reports, you are instantly more reliable and better found, thus increasing the number of job applicants.
Advanced search of 150,000 sole proprietors and / or employees: