Our mission is to make it easy and clear to find Estonian music news and to support the local music community. We act as a small, modern publication that tries to keep focus on stories and publications from new local revelations.

Many listeners and industry actors experience that it is difficult to find up-to-date messages and information has spread across several channels. This makes the visibility of new artists and independent publications inconsistent and slow.

We respond by sharing short and curated news about new publications and major developments. Our content reaches people both via the web and in short forms of social media that support rapid detection and sharing. This concept began with Instagram, where clear, concise messages proved useful to the audience.

What the merr distinguishes is a clear, Estonian-centric focus and community approach: we work as a small team to give visibility to local players and to provide the audience with a single and regularly renewing information needle. Our goal is to speed up the discovery of new stories and increase the voice of local music.