Already 10,004 people have seen this company's branding and they are being followed by 236 Storybook user.In average the company has been rated 4.1 points ja kommenteeritud 1,453 korda.

's activity report 2022

Overview

Reitan Convenience Estonia AS has been part of the Norwegian family business Reitan Convenience AS since May 2012.

Reitan Convenience AS is one of Europe's leading convenience store chains, employing 12,000 people in seven countries, serving approximately 1 million customers per day at about 2,000 sales points in the Nordic and Baltic countries.

Reitan Convenience AS operates under the following well-known brands: Narvesen in Norway, Latvia and Lithuania,

Pressbyrån in Sweden, PBX in Sweden, 7-Eleven in Norway, Sweden and Denmark, YX 7-Eleven in Norway, R-kioski in Finland,

R-Kiosk in Estonia, Lietuvos Spauda in Lithuania, Northland in Norway and Caffeine in Estonia, Latvia, Lithuania, Norway and Denmark.

The business of Reitan Convenience AS is built on the principle of franchise business and Reitan Convenience Estonia AS continues the strategic change started in 2013 with the sales points operating under the R-Kiosk brand, giving them to franchisees for operation. As of December 31, 2022, 14 of the 90 convenience stores in Estonia were operated by franchisees.

In 2019, Reitan Convenience AS acquired the Caffeine brand coffee chain in the Baltics.

There are 11 cafes operating under the Caffeine brand in Estonia. The main focus of Caffeine cafes is to develop coffee culture through sustainable choices, offering high-quality coffee drinks and delicious and quality food and bakery products of their own production.

The business directions of the R-Kiosk brand are divided into focus categories, which are food, hot and cold drinks and bakery products, and traditional categories, which are press, lottery, telecommunications and tobacco products. The biggest influencer of the 2022 economic result was the war activity in Ukraine resulting from Russian aggression and the resulting increase in input prices, energy crisis and the ongoing labor crisis in the service sector. The inflation that culminated at 19.7% by the end of the year left its mark on the results of all Caffeine cafes and R-Kiosk convenience stores.

Food and drink

Despite the pandemic affecting the beginning of 2022 (lack of international tourism until April) and the effects of the war that began in February, a strong focus on food and drink categories helped to maintain and develop a delicious and nutritious ready-made food and coffee and other drinks assortment. Cooperation with the best local producers and specialists in their field continued both in Estonia and elsewhere in Europe. As a result of diverse cooperation, R-Kiosk offers high-quality and tasty fresh food to take away for both the customer who wants a meat-free or very healthy choice, and the one for whom the most important thing is the taste experience.

The focus in the drinks category is always on coffee and other hot drinks. The coffee machine park replaced in 2021 has fully justified itself and the share of plant-based choices in all coffee drinks is growing rapidly. In the cold drinks category, water, trend drinks such as vitaminized waters, energy drinks, health shots and cold-pressed juices performed the best.

Investments

In addition to new stores and renovations, we continued to invest in the technical base.