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's activity report 2022

The company's field of activity is the wholesale of professional hair and body care products. This means that we supply goods only to hairdressing salons, beauty salons, and spas. The company's activities are not limited to sales only. Training of hairdressers and beauticians is extremely important in our activities. We regularly organize product, new trends, cutting and coloring techniques, body and facial care training.

We have exclusive representation and sales rights for Italian company Davines hair care products. Since the fall of 2009, we offer a perfect product and service concept from Davines professional body care series (comfort zone).

In 2013, 2 series were added to the product range: professional hair care series Kevin Murphy and self-tanning body and facial care St.Tropez. In connection with the new brands, we also opened a representative office in the Republic of Lithuania. Despite the intense competition in the mentioned field and the relatively short period of operation of the company, all the brands we offer have received a very positive response from hairdressers, beauticians, and consumers. As cooperation partners, we have more than 300 hairdressing and beauty salons and their number is constantly increasing.

The strategic success factors of the company are high-quality production, first-class training, and fast and accurate service. The company is managed by the board.

The company's structure is small, which ensures the efficiency of the company. In addition to the board, the company has 30 employees - product trainers, warehouse coordinator, and sales staff.

The company's turnover for 2022 was 5,855,426 euros.

The employees were paid a salary of 860,369 euros. Including taxes, the wage fund amounted to 1,088,988 euros. No remuneration was paid to the board for membership in 2022.

To describe the financial situation of the company, we present some important financial ratios: 2022 2021

Turnover growth (%) 47.90 3.82

Gross profit margin (%) 11.70 19.15

Profit decrease/growth (%) 9.16 (13.26)

Net profitability (%) 11.64 18.96

Short-term liabilities coverage ratio 3.10 3.52

ROA (%) 19.76 28.56

ROE (%) 23.25 33.08

Formulas used in calculating ratios:

Turnover growth = (sales revenue 2022 - sales revenue 2021)/sales revenue 2021 *100

Gross profit margin (%) = gross profit/sales revenue *100

Profit growth (%) = (net profit 2022 - net profit 2021)/net profit 2021 *100

Net profitability (%) = net profit/sales revenue *100

Short-term liabilities coverage ratio (times)= current assets/short-term liabilities

ROA (%) = net profit/total assets *100

ROE (%) = net profit/total equity *100

Probeaute OÜ

Chairman of the Board

Uko Paabumets