A memo pad is one of the oldest promotional products around, and one of the most dependable. It sits on the desk, it gets used every day, and your logo is seen again and again without any extra effort. Memo pads are also light and flat, so they travel easily across Europe together with other branded products. Logotrade OÜ / Logo.ee has published a practical guide to choosing, designing and ordering branded memo pads – here is a full summary of its main points, examples and recommendations.

Why memo pads work so well as brand carriers

Unlike many giveaways that end up in a drawer, a memo pad is a working tool. People jot down phone numbers, to-do lists and ideas, and stick reminders next to the monitor. That means repeated, friendly brand contact in exactly the place where your customers and colleagues work.

Types of memo pads and where each one fits

• Sticky notes – affordable and practical, ideal for trade fairs and event bags.
• Note cube – the logo can be placed on the edges of the sheets, and the cube stays on a desk for months.
• Memo sheets in a holder – the base remains visible on the desk and keeps notes tidy.
• Non-adhesive memo pad – well suited to meetings, seminars and workshops.
• Notebook or gift set – a more representative gift for partners and key clients.

Format and paper: match them to your audience

Thicker pads last longer on an office desk, while thinner ones suit event bags and conference packs. Uncoated paper is more pleasant to write on; coated paper shows colour more vividly. Recycled paper sends a clear environmental message, which many companies want to reflect in their gifts. A good example is the Desk-Mate 1/3 A4 recycled paper notepad.

Colours and design

Leave white space for writing. A logo in the corner usually works better than a full-page background, and pale backgrounds keep handwriting legible. Add no more than one extra message – a web address or promo code is enough – and keep the style consistent with the rest of your campaign.

Ordering in seven steps

1. Define the purpose, quantity and deadline.
2. Choose the product, size, number of sheets and paper type.
3. Supply a vector logo file (PDF, SVG, AI or EPS).
4. Design with a bleed of about 3 mm and keep text safely inside the edge.
5. Approve the proof: check the logo, colours, text and contact details.
6. Choose a suitable printing method – silk-screen, pad printing, UV printing or laser engraving.
7. Arrange packaging and delivery.

Price, quantity and lead time

The final price depends on quantity, number of colours, print area, paper, finishing and packaging, as well as how urgent the delivery is. For year-end gifts and trade fairs it pays to order early so that there is time for proofing and production.

Example: one marketing plan, three kinds of memo pads

Imagine a marketing manager planning the year. For a spring trade show she orders a simple, low-cost sticky-note pad. For new employees she chooses memo pads with a base and adds a pen, for instance the Asilah recycled paper ballpoint pen. For key clients she picks a notebook or a gift set such as the Tactical notebook gift set. Ordering everything from one partner keeps the design consistent across all three audiences.

Design tips in brief

• Place the logo in a top or bottom corner.
• Keep the writing area clear.
• Use one additional message only.
• Prefer light tones for the background.

Logo.ee's view and common questions

Logo.ee recommends starting from the purpose rather than from the product, and bundling memo pads with pens and notebooks into a coherent set. The FAQ in the original article covers which logo file format is needed, whether the edges of a note cube can be printed, the minimum order quantity, shipping to other countries, and whether recycled paper suits a gift.

Where to start

Browse the full selection of branded memo pads and see the available printing, engraving and embroidery options on the services page.

Read the original article: Branded memo pads: selection, design and ordering

Ready to order branded memo pads?

Send us the quantity, your logo and the deadline – we will help you choose the right product and prepare a quote. Contact Logo.ee at https://www.logo.ee

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