Our company supports people who create textiles and crafts - both practitioners and smaller professionals. We want sewing and embroidery projects to be accessible, practical and happy to start.

Many people find it difficult to find a local and carefully-prepared selection of sewing and embroidery equipment, get help with customizing the machine or convert images to work-ready embroidery designs. These obstacles take time and can hinder creative work.

We offer high-quality materials and equipment, together with practical support services, to reduce the barriers to start-up and speed up the launch of projects. The focus of our activities is both the online store and the Võru store, where you can see the products, try them and support local players from time to time on the local pop-ups.

The difference is that we focus on crafts in practical and supportive ways: the choice is carefully curated and the presence of the shop provides an opportunity for direct advice and demonstrations. Our aim is to help people start faster, make more informed choices and support local craftsmen.