E-commerce strategy provides a clear way to make the online store a reliable and growing sales channel. A personal e-commerce strategy combines competition analysis, revenue plan and action plan to achieve short- and long-term goals and increase turnover measurably.

Who benefits?

Ideal solution for small and medium-sized online shops, start-ups and brands wishing to expand sales, reduce customer procurement costs and improve conversion. Suitable also for companies that need a clear business and income plan to create a calm and predictable growth path.

What includes package

• Personalised e-commerce strategy - short- and long-term goals and KPI.
• Competitive analysis - market and main competitors' strengths and opportunities map.
• l>Income plan - income assumptions, margins and growth scenarios.
• Operational plan - step-by-strange action plan channel strategy, price strategy, logistics and customer path optimisation
• l >l><< The competition analysis shows where to be ahead of competitors and which activities give the highest ROI. A clear income plan allows investment to be planned consciously and the action plan converts the strategy into tangible steps.

  How does the process look

  1. >< - current state of affairs audit: analytics, channels, products and customer journey.
  li><<Analysis - competition analysis, target group mapping and income forecast.
  3. <Strong> - priorities, KPI and income scenarios.
  4. <
  5. < - activities, schedule and role sharing (SEO, advertising, UX, logistics, automation of automation > >li>>>>><<< - results measurement and ongoing optimisation of results
  < This makes the investment predictable and provides a solid basis for continued growth. If the aim is to make the online store a reliable and scalable sales channel, a clear e-commerce strategy and action plan are crucial.

  In case of interest, it is worth agreeing on a short consultation to draw up a precise income plan and action plan according to the business model.