Full marketing solution: marketing cloud, CDP and automation for conversion
Full marketing solution combines high-level technology and practical service to give marketing teams the ability to launch personalised campaigns faster, reduce advertising costs and increase conversions. The solution is characterised by a modular marketing cloud with the heart of a strong client data platform (CDP), the orchestration of automated client journeys and thorough marketing analysis - all managed as a service to achieve rapid value and sustainable growth.
For which it is suitable and designed
Ideal for marketing teams, e‐shops, B2B‐companies and SaaS‐providers who need:
- real-time client profiles management via CDP, live>live>automatic and personalised client journeys, more efficient budget use and lower acquisition costs, live marketing analysis to support decisions, live>live>live and management without internal resources. Through the cloud, complex segmentation rules and omnichannel‐orchestration can be set up.
- End‐to‐end solution: a technical platform and a managed service in one package that reduces integration risks and speeds up value realisation.
- Data management and privacy: CDP‐based data collection and secure management meet today's data protection requirements.
- Quick deployment: completed templates and automated routes reduce the time of placing on the market for weeks or months.
- Adaptable and modular: possible to add individual components according to growth and priorities.
CDP (Customer Data Platform) : combines the primary and secondary data source into one reliable customer profile. Real-time data connections allow accurate target groups, dynamic content and better personalisation, which increases openings, clicks and conversions.
Automation: predefined and customizable customer routes reduce handicrafts, accelerate the introduction of campaigns and prevent conversion losses. Automation optimises costs because advertising is directed to a higher quality audience.
<Marketing Analytics: data-oriented decision aid with clear KPI‐dashboard, attribute models and A/B‐testing. Analytics help to identify which channels lead to the best ROI and where there are growth opportunities at lower cost.
Determined service: the expert group manages configurations, integrations and continuous optimisation, so that the team can focus on strategy and creativity, not on the technical back of the tent. The managed service ensures faster results without a binding internal resource.
Why does it work
The coordinated technology and expert management allow marketing to be brought to a new level of efficiency. The real-time segmentation of the CDP with automated messages means that the right offers reach the right audience on time through the right channels. Deep marketing analysis measures the impact and optimises investments by reducing costs and increasing conversions.
How to differentiate
What to expected in the first months
Angalguse: data imports and CDP‐configuration Within 30-90 days, a clear cross-section of marketing analysis, cheaper canal costs and a measurable increase in conversion will be shown. With the support of the managed service, continuous optimisation is carried out to only improve the results.
>em>Quick result, data-based decision-making process and less manual work ensure that the marketing team gets more results with the same or lower budget.
Ready to bring the marketing strategy to the next level? Contact and demo will allow the negotiation of needs, priorities and adapted deployment plans.
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