Choosing the right paper for your printing project is crucial for achieving the desired outcome. The weight, thickness, finish, brightness, and opacity all play a role in the final appearance and feel of your printed materials.

Understanding Paper Weight and Thickness

Paper weight, measured in grams per square meter (GSM), is a key factor in selecting paper. Higher GSM indicates a heavier, more substantial paper, ideal for premium prints.

Caliper refers to the thickness of paper, measured in micrometers. Thicker papers are more rigid and durable, suitable for high-end printing needs.

Types of Paper Finishes

Matte finishes offer a non-reflective surface, perfect for readability and a sophisticated look, while glossy finishes provide a shiny, vibrant appearance for images and graphics.

Uncoated papers absorb more ink, giving a softer look, whereas coated papers provide a smooth surface for sharper images and text.

Specialty finishes like linen, metallic, or embossed add a unique texture and visual interest to your prints.

Paper Brightness and Opacity

Brightness refers to the amount of light paper reflects. Higher brightness levels result in more vibrant colors and contrast.

Opacity is the measure of transparency. More opaque papers prevent show-through and are ideal for double-sided printing.

Choosing Paper Based on Your Project

Thick, high-GSM paper with a professional finish is recommended for business cards and stationery to convey quality and durability.

Medium-weight, glossy or matte coated papers are suitable for brochures and flyers, balancing quality and cost-effectiveness.

Heavyweight, high-brightness papers with a glossy finish make posters and banners stand out.

Photo paper is specifically designed for high-resolution, color-rich photographic prints, with various finishes available to enhance the image.

Environmental Considerations

Recycled papers are an eco-friendly choice, reducing waste and conserving resources without compromising on quality.

Choosing papers certified by sustainable forestry initiatives ensures responsible resource management and environmental stewardship.

Working with EESTI PRINT OÜ

At EESTI PRINT OÜ, we understand the importance of selecting the right paper for your printing needs. Our experts are here to guide you through the options and ensure your project makes a lasting impression.