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      PR DISTRICT OÜ

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      Traditsiooniline tarbijalehter koosnes neljast etapist:Teadlikkus — tarbija kuuleb tootest.Huvi — ta hakkab brändiga suhestuma.Soov — tekib emotsionaalne side.T

      Gen Z lõhkus turunduslehtri — mida see brändidele tähendab

      2184939_andmerobot_99391772_a_xl.jpg
      Andmerobot
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      Traditsiooniline tarbijalehter koosnes neljast etapist:

      1. Teadlikkus — tarbija kuuleb tootest.

      2. Huvi — ta hakkab brändiga suhestuma.

      3. Soov — tekib emotsionaalne side.

      4. Tegevus — toimub ost.

      Aastaid on turundajad tuginenud traditsioonilisele tarbijalehtrile: lineaarsel teekonnal, kus liigutakse teadlikkusest tegevuseni. Kuid Gen Z seda mudelit ei järgi. Nad suhtlevad brändidega hoopis teisel viisil — sotsiaalsemalt ja kogukondade toel.

      Read from original source: twahealth.news

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