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See termin, mis on nüüdseks sügavalt juurdunud nahahoolduse turundusse, ei ole olnud alati olemas. See sai populaarseks 20. sajandi lõpus kui kosmeetikafirmad a

Igavesti noore naha müüt

See termin, mis on nüüdseks sügavalt juurdunud nahahoolduse turundusse, ei ole olnud alati olemas. See sai populaarseks 20. sajandi lõpus kui kosmeetikafirmad avastasid, et hirmupõhine sõnum (eriti hirm kortsude, lõtvumise ja muude nähtavate vananemismärkide ees) on tugev müügiargument. "Ageless” sai selleks sõnaks, mis lubas vananemisest pääsemist. Pääsemist ajast, muutustest ja tegelikkusest.

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