We are a small clothing store that combines the comfort of the e-shop and Kärdla's home heating service - we are working to ensure that fashionable, well-suited clothing is available to women, who are often only partially covered by normal trade. We are honest, practical and inclusive, and we appreciate our efforts to make the buyer feel visible and understandable.

Many women, especially adults and plus‐size consumers, find themselves in a situation where there are few suitable and stylish clothes or the suitability is unknown, especially if you live on an island or choose from the web without trying. This creates unnecessary uncertainty and limits the choice for understandable reasons.

Our answer is simple: we offer a wider range of clothes with finished dimensions, so that there are fewer surprises when buying, and the possibility to come to the store in Kärdla or use the rapid service of the local warehouse. We work directly with European suppliers to find clothes that are really suitable for the curved bodies, and give the buyer a clear overview of what to expect.

We differ because we are acting on a community-based basis - our roots have been in the web group, our service is the size of a person and our goal is to make clothing easier and happier. We will continue to complement the choice and improve the service so that every buyer, be it an island guest or a continental customer, can find suitable clothing without excessive complexity.