Our goal is to make shoes suitable for the natural movement of feet available to both adults and children, providing an informed and friendly service. We care that people find shoes that support anatomy and comfort of the leg without excessive complexity.

For many, it is difficult to find minimalist or barefoot shoes that are actually suitable and support the daily movement. Parents need confidence in the choice of first shoes and school footwear, and some buyers are looking for clearly visible vegetable (vegan) choices. We are also concerned about the amount of packaging waste at the time of delivery.

We offer a specialized range of minimalist shoes for women, men and children, as well as care and bonding tools, socks and appropriate accessories. The services connect the online store and the physical store in Tallinn (Telliskivi 60/1), where you can come to try, seek advice and get the goods. For orders that meet the conditions of the online store, we offer the delivery of a free parcel terminal and pay attention to the reduction of packaging.

We differ by focusing on a narrow area and offering expert advice and an opportunity for personal testing. Our work aims to help people find better-suited shoes, to raise awareness of choices such as the existence of vegan variants and to reduce the unnecessary packaging associated with purchasing.