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Tegevusaruanne 2024

Beliani Norway OÜ

Beliani Norway OÜ commenced operations in August 2022 and operates as an e-commerce company, focusing on the sale of home and garden furniture to Norwegian customers. The company operates exclusively online, leveraging the Beliani Group’s international logistics and marketing infrastructure.

In 2024, the company generated revenue of EUR 2,689,982, marking significant growth from EUR 1,720,999 in 2023. Despite this increase in revenue, Beliani Norway OÜ recorded a net loss of EUR 25,358, driven by the cost of goods sold and higher operational expenses. As of

December 31, 2024, total assets stood at EUR 274,931, primarily composed of receivables and short-term financial investments. The company's equity decreased to EUR 2,540 due to the annual loss. Beliani Norway OÜ does not employ any staff directly; operational tasks are supported by other group entities.

The company’s operations are exposed to several key risks typical of the e-commerce sector: (cid:127) Market competition: The Norwegian online retail market is highly competitive with both local and international players.

(cid:127) Logistics and supply chain disruptions: As an importer and online distributor, the company depends heavily on efficient logistics and international shipping routes.

(cid:127) Currency fluctuations: Transactions with group companies and international suppliers can be affected by exchange rate volatility.

(cid:127) Cybersecurity and data protection: As an e-commerce entity, Beliani Norway must ensure robust protection of customer data and payment systems.

(cid:127) Regulatory compliance: Changes in Norwegian consumer protection laws, VAT, or customs duties could impact operational costs or processes.

Group Structure and Ownership

Beliani Norway OÜ is part of the Beliani Group, an international e-commerce group headquartered in Switzerland. The immediate parent company is Beliani (International) GmbH, also registered in Switzerland. The ultimate parent entity of the group is Beliani Group AG.

Looking ahead to 2025, the company anticipates further revenue growth and improvements in operational efficiency through continued alignment with the Beliani Group’s strategic initiatives.