What does media training provide?

Media training develop speakers' performance and interview behaviour through practical training and crisis simulations. The training focuses on the development of clear messages, confidence in camera and fast, controlled response in difficult situations. Learning is practical, simulated and adapted to the requirements of the real media environment.

Who benefits from this?

• Corporate management and speakers who represent the brand publicly
• >PR and communication teams who require professional interview training
• li>Politicians and public figures whose message must be accurate and convincing
• Experts and researchers who want to easily pass on complex topics

Principal functions and effects

• <<<< Interview learning with real simulations and feedback – if you learn to answer questions in a short, clearly and impact
• >> Experience and interview techniques help to convey complex topics clearly while maintaining control of the story. Crisis simulations prepare for unexpected events and help the team react calmly and strategically by minimising reputational, financial and operational losses.

  How does the training usually look?

  1. Initial consultation to map the objectives, target group and crisis scenes.
  2. Adapted scenarios and message framework creation.
  3. Li>Practical day or series of sessions: interviews, camera practice and crisis simulations.
  4. Video analysis, constructive feedback and personal development plan.
  5. Järelkoaching and materials, to continue to grind and measure the results.

  What distinguishes the offer from competitors?

  Fookus Training is directly results-oriented: clear metrics, real-time filming and situational feedback ensure rapid development. Training can be carried out both in the studio and in the context of your company, adapting scenarios to real risks and opportunities.

  Ready for performance, ready for crisis. Investment in clear communication and self-confident performance protects reputation and reinforces the impact of the message. Book a consultation to start a tailor-made study path and raise your team’s readiness to the next level.