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SKEAN COSMETICS OÜ tegevusaruanne 2024

Management Report

SKEAN Cosmetics OÜ

Financial Year: 01.01.2024 – 31.12.2024 1. General Information

SKEAN Cosmetics OÜ is a private limited company registered in Estonia. The company was established with the aim of retailing cosmetic and toiletry products (EMTAK 47751) through an e-commerce platform. During the reporting year, the company expanded its scope of operations and began offering digital marketing services under the activity code EMTAK 73111 (Activities of advertising agencies). As of the end of the financial year, 56.09% of the company's revenue was generated through advertising services and 40.23% through e-commerce sales of cosmetics.

The ownership structure remained unchanged:

Victoria Byvoet (99%)

François Byvoet (1%)

Victoria Byvoet is the sole member of the management board.

2. Business Activities and Financial Performance

The company significantly shifted its core business in 2024, transitioning from e-commerce to digital marketing services. This strategic decision was made following the higher profitability observed in marketing services. The sale of cosmetic products will be discontinued in 2025, and the company will fully focus on advertising services going forward.

In the 2024 financial year, SKEAN Cosmetics OÜ became profitable for the first time, reporting a net profit of €2,186.00 after taxes. This marks a notable improvement compared to the previous year, where the company operated at a loss due to initial startup costs.

3. Employees and Management

The company had no employees during the financial year 2024. All operational tasks were handled by the management board member.

4. Financial Overview

Total Revenue: €2,473.43

Net Profit after Tax: €2,186.00

Inventory costs were not recorded in 2024, as the remaining stock had been purchased in 2023.

No additional investments, loans, or subsidies were obtained during the reporting year.

5. Legal Compliance

A VAT reporting error occurred during the year but was corrected and paid promptly. No further legal or regulatory issues were encountered. The company remained compliant with all Estonian tax and reporting requirements.

6. Future Outlook

For the upcoming year, the company plans to focus exclusively on providing advertising and digital marketing services. The e-commerce activity will be fully discontinued in 2025. In line with this strategic shift, the company plans to officially change its business name to RESULTO Agency and update its main EMTAK activity code to 73111 .

The management will continue working towards expanding its client base and improving service offerings. The goal is to achieve 100% of revenue from advertising services and build a sustainable, service-oriented business model.