Estonian Rural Tourism strengthens the local tourism base

Estonian Rural Tourism combines rural entrepreneurs, municipalities and communities with the aim of increasing the number of visitors and increasing the regional economy through well-planned rural tourism solutions. The focus will be on the development of hiking trails, the implementation of projects, membership and practical guides and training to help create attractive and sustainable tourism offers.

For whom is this intended?

The value offered is targeted at local tourism operators, farmers, village development groups, municipalities and leisure enthusiasts who wish to develop or market rural packages and hiking trails. New players as well as already operating service providers who want to increase visibility and networking will be involved.

Why is this useful?

Land tourism helps to expand the target group of visitors, extend the stay and increase the turnover of local services. Structured development processes ensure high-quality hiking trails and theme packages, funding through projects allows for rapid investment and strong cooperation and marketing synergies through membership. In practice, this means greater visibility, reliable service and better visitor experience.

Main characteristics and differentiators

• Matkaraden kaupaden: professional route planning, labelling and marketing, which increases the quality of tourist destinations.
• Project management and financing intermediation: finding grants, drawing up application documents and establishing partnerships to implement strategic development plans.
• Membership and network: joint campaigns, distribution of marketing channels and cooperation platform, which increases visibility and customer flow.
• Justice and training: Practical instructions, standardised service quality tools and training to ensure safety. Project-based activities contribute to the inclusion of investments and the development of infrastructure, while guides and training enhance service levels and ensure sustainability. Membership creates a strong voice and shared resources - that means better visibility and joint sales opportunities at both national and international level.

  How to start

  1. Assess your region's potential and select priority hiking trails or themes.
  3. Use existing guidelines and take part in training to improve the quality of the service provided.
  4. Apply funding for projects and establish partnerships with local entrepreneurs and local authorities.
  5. > Join membership to gain access to marketing, network and continuing support.

  <<Eesti Rural tourism creates a practical way to stimulate rural areas: a clear strategy, real funding and a functioning network to ensure that investments become visitors and sustainable values for local communities. Join and make the future of local tourism visible and lively together.