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SALES MANAGEMENT AND CUSTOMER NETWORK
DIRECT MARKETING
Offers on company profile and industry news
Sending the offer to the target group by e-mail
PROCUREMENT
Public and private procurement to find new sales opportunities
Sending a call for tenders by e-mail to the target group
MARKETING LISTS (CRM)
Trustworthy customers with purchasing potential
Accurate direct contacts and financial capability information
DATA INTERFACE (CSV as alternative)
Risk classes, finances, salaries, credit limits, etc.
Additional sales opportunities in case of positive changes
SALES MANAGEMENT AND CUSTOMER NETWORKING package
Almost the entire sales network of companies in the developed world has finally moved to the Internet, and smart sales strategies are increasingly being introduced to get to consumers closer in the right place and always at the right time.
Building smart sales systems in digital channels supports the sales success of the goods and services you offer and significantly enhances the daily work of sales managers.
Sales management
It's time to replace routine tasks like finding, calling, or emailing customers and replacing those activities with effective sales-oriented solutions.
Build an effective sales system with 4 components:
- Direct marketing – create sales offers and post them to the exact customer segment
- Procurement – create a procurement and send invitations to the exact target group to participate in the tenders
- Sales and marketing lists – segment a high-precision customer group with approx. 30 filters.
- Data interface – take sales leads to your CRM, ERP, or upload them with CSV files.
Customer network
You can expand your customer network through the Storybook social network. Find your exact direct contacts and / or communicate with them directly online (or via a video bridge). There are a total of about 450,000 entrepreneurs, employees and officials with whom direct communication is open both online and mobile.
The key to connecting with entrepreneurs or company employees is a breeze, and it's one of the easiest ways to reach more people.
Direct marketing in Storybook is a more innovative solution for classic e-mail mass mailings, but is much more modern, more customer-friendly and, most importantly, precisely targeted.
It only takes a matter of minutes to create, publish, and send a sales offer to up to 5,000 companies at a time, and it also will be automatically distributed to:
- Company profiles in Storybook and Inforegister
- Industry news feeds
- The mailbox of the selected target companies in Storybook
Sales offers are also reflected in the direct marketing environment, where Storybook users can view / filter them by keywords or areas. All of the offers you add will soon be available also on search engines (Google, etc.).
By publishing sales offers and promotional campaigns, it is possible to get closer to the consumer at exactly the right time and place and without any time limit. There are no restrictions on the volume or time limit for disclosure when publishing offers.
Creating an offer
It only takes a few minutes to prepare and publish your offers, and you can create them in two ways:
- create an offer from start to finish yourself (using a image bank if desired)
- by sharing a link to your website or campaign page (offer texts / images will be added automatically from your campaign page)
NB! If you add the "I want to send an offer to the target group by e-mail" checkbox, your sales offer will be sent to those potential target customers in the e-mail box in Storybook.
Start creating a sales offer HERE.
Extended distribution of sales offers
All sales offers are automatically enriched by Storybook with metadata (keywords) that spreads both on Internet search engines and in high-traffic environments, such as:
- Company profile (In Storybook and Inforegister)
- Industry News Feed (In Storybook on every company's media page profile)
- In the sales offers environment (Storybook)
- In the browser extension (Storybook WEB)
See active sales offers HERE.
The reach and impact of promotional offers and sales campaigns can be increased by forwarding these offers to a well-filtered audience via email. It is possible to send one offer to up to 5,000 companies at a time.
The results of a promotional campaign can be greatly improved by sending your offers separately to different fields of companies, by filtering the target audience as accurately as possible. For example, you can offer a meeting or training for high-turnover companies. You can also filter micro-enterprises by location and invite them to your product introduction seminar in Põlva, etc.
Audience filters:
- Companies by fields of activity (select EMTAK)
- Companies by name (enter a specific company)
- Companies by keyword (enter a specific keyword)
- Companies by indicators:
- Financial indicators (sales revenue, profit / loss, balance sheet total, credit limit)
- Employees (number of employees, wages, productivity)
- Export (selection of countries)
- Legal form (AS, OÜ, MTÜ, etc.)
- Date of establishment (range, year, etc.)
- Location (county, municipality, city)
- Other filters (properties, status, size, credit score, reputation score)
If you selected "I want to send the offer to the target group by e-mail" when preparing the sales offer, it will be automatically forwarded to the companies of the selected target group to:
- Mailbox in Storybook, visible to:
- deciders (board members)
- employees (users)
- To company profiles in Storybook and Inforegister
- visible (unread) message tag
- To field news
- visible on corporate media pages in the field
- To monitoring events
- incoming mail event
Sales offers are stored in the companies' mailbox for 3 months, to which the members and / or employees of the boards of these companies can reply either in the mailbox / chat or by contacting you directly.
NB! You can send the offer to up to 5000 companies at a time!
Start creating sales offer HERE.
Storybook's procurement solution is a quick and easy way to publish a procurement and also send a call for tenders to well-targeted, reliable companies in the field.
It only takes a few minutes to prepare, publish and send a call for tenders (price inquiry) to up to 5,000 companies and these will be reached automatically to:
- Company profile in Storybook and Inforegister
- Field news feeds
- The mailbox of the selected target companies in Storybook
Published procurements are also reflected in the private and public procurement environment, where Storybook users can view and / or filter them by keywords or industry.
Increase your company's network of partners by participating in procurement or start procurement yourself. Find procurements based on the filters that work for you and conveniently send your request to participate through Storybook's inbox.
Public procurement
Public procurements are compiled from the Estonian Public Procurement Register and they have been supplemented with various filters so that you can quickly find the most suitable procurements to participate in.
Private procurement
By publishing procurements, it is possible to find reliable employees (cooperation partners) with the best price-quality ratio. There are no restrictions on fees, volumes, limits, etc. for participating in and initiating procurements.
See ongoing procurements HERE.
Preparation and publication of the procurement
The procurement takes only a few minutes to complete and publish, and can be created in two ways:
- create the procurement by yourself from start to finish (using an image bank if desired)
- by sharing a link to your website with the procurement (procurement texts / images will be added automatically from your website)
Start a new procurement HERE.
NB! If you add the "I want to send the procurement to the target group by e-mail" checkbox, it will also be sent to the Storybook mailbox of the selected target group companies.
You can increase the reach of your procurement and find service providers by forwarding published invitations to tender to a precisely filtered audience by email. It is possible to send one tender to up to 5,000 companies at a time.
Filtering the audience
Procurement results can be significantly improved if you filter your target audience as precisely as possible. For example, for companies with a large turnover, you can offer large projects whose quality and guarantee are very important to you. You can also filter smaller jobs by rural municipality / city, for example, to find local service providers that are cheaper and have more free time.
Audience filters:
- Companies by fields of activity (select EMTAK)
- Companies by name (enter a specific company)
- Companies by keyword (enter a specific keyword)
- Companies by indicators:
- Financial indicators (sales revenue, profit / loss, balance sheet total, credit limit)
- Employees (number of employees, wages, productivity)
- Export (selection of countries)
- Legal form (AS, OÜ, MTÜ, etc.)
- Date of establishment (range, year, etc.)
- Location (county, municipality, city)
- Other filters (properties, status, size, credit score, reputation score
Sending a call for tenders
If you selected "I want to send the procurement to the target group by e-mail" when preparing the procurement, it will be automatically forwarded to the companies of the selected target group to:
- Mailbox in Storybook, visible to:
- deciders (board members)
- employees (users)
- Company profile on Storybook and Inforegister
- visible (unread) message tag
- Field news feed
- visible on corporate media pages in the field
- Monitoring events
- incoming mail event
Invitations to tender will be kept in the companies' inbox until the end of the procurement and can be answered by members of the company's board and / or employees either in the inbox / chat or by contacting you directly.
NB! You can send procurement price inquiries to up to 5000 companies at a time!
Start creating a procurement HERE.
Grow your customer base with marketing lists. Detailed filters allow you to quickly, accurately and conveniently get lists with quality data that meet the needs of even the most demanding customer.
Since you can select a maximum of 5,000 companies from your marketing list at a time, it's a good idea to use very precise filters when creating a list to find the most targeted customers. For example, exclude companies with a risky credit score and no turnover / employees and / or select only companies with higher salaries than the Estonian average, etc.
Audience filters:
- Companies by fields of activity (select EMTAK)
- Companies by name (enter a specific company)
- Businesses by keywords (enter a specific keyword)
- Companies by indicators:
- Financial indicators (sales revenue, profit / loss, balance sheet total, credit limit)
- Employees (number of employees, wages, productivity)
- Export (selection of countries)
- Legal form (AS, OÜ, MTÜ, etc.)
- Date of establishment (range, year, etc.)
- Location (county, municipality, city)
- Other filters (properties, status, size, credit score, reputation score)
Create a marketing list order: HERE
Estonian companies special solutions
- Fresh companies list "Smart pacage"
- eliminated shelves companies, etc.
- Customer base New target customers
- the exact target group is determined by artificial intelligence
- enriched with data - the most influential member of the management board, business risk class, aggregate turnover, etc.
Contact us for special lists: HERE
Foreign lists
Find new foreign partners among 123 million companies in 81 countries. The largest database of international companies in Estonia without competition.
Different types of data are available in different countries. There are usually addresses, phones, emails, websites. In some countries, board members, finances, employees, etc. are also included.
In some countries, board members, finances, employees, etc. are also included.
Create an order for foreign lists HERE
Market overviews
The market overview provides a detailed explanation of your sector and / or the companies in the main customer area and their situation. The list of companies is easy to edit in Excel and enriched with many graphs.
The market overview provides the main answers to the questions:
- "Whose position changed the most in the field?"
- "Which companies grew the fastest?"
- "Which companies were in the biggest decline?"
Create a market overview order: HERE
- Data in excel (csv) format
- one-time purchase
- updated daily, weekly, monthly or quarterly
- Data with sales management software (free SuiteCRM)
- software pre-filled with one-time target customers
- software with preloaded target clients (updates)
See the CRM offer SIIT
Marketing lists give you the opportunity to target your sales offers and / or marketing messages either to precisely targeted companies or directly to the decision makers of those companies.
Marketing lists of Estonian companies / deciders
Find new potential, reliable, and wealthy customers by creating a one-time marketing list or subscribing to a marketing list with automatic updates (daily, weekly, monthly, quarterly).
Data included in the list of Estonian companies / decision makers:
- GENERAL DATA
- Company name, registry code
- Date of establishment, status, address
- Email, phone, websites
- DECIDERS
- Name of board member
- Risk class of board member
- Email of board member
- Phone of board member
- Link to the summary report of the board member
- FINANCIAL INDICATORS
- National taxes - last quarter (€)
- Labor taxes - last quarter (€)
- Turnover - last quarter (€)
- Estimated turnover - current year (€)
- Number of employees - last quarter
- Average estimated salary (€)
- Link to company financial report
- LIABILITIES AND DEBTS
- Credit score, description of business risk class
- Recommended credit policy
New Companies "Smart Package"
Increase your customer portfolio by speaking to decision makers (board members) who are starting new businesses. The smart package only includes companies that clearly have the characteristics of entrepreneurship.
The following companies have been removed from the "smart package" list:
- whose company type is: UÜ, FIE, MTÜ, KÜ, government agencies
- created by the founders of companies to so-called "shelf" (info@xolo.io; info@firmad.ee; etc.)
- whose deciders are not located in Estonia (foreign addresses, contacts in a foreign country, etc.)
Data included in the "Smart Package" list:
- GENERAL DATA
- Company name
- Legal address
- Date of first entry
- Status in Register
- Phones, Emails
- Field of activity
- Sector
- DECIDERS
- Most influential board member (highest reputation score)
- Decider starting time in business
- Number of enterprises involved with the decider
- Total estimated turnover of decider related companies
- Decider email
- Decider phone
- Link to decider summary report
NB! You can assess the entrepreneur's entrepreneurship by how much estimated turnover he / she makes in related companies total. About 1,500 such companies are established per month.
NB! The list of new companies is automatically sent to the agreed e-mail (s) once a day, weekly, monthly or quarterly.
New target customers based on existing customer base
If you are unable to estimate exactly who your potential customers might be, we offer the creation of a new group of similar target customers based on your existing customer base. To do this, we use machine learning methodologies whose self-learning algorithms use company characteristics, such as:
- field-specific keywords (services / products),
- company sizes (turnover, taxes, etc.),
- number of employees,
- exporting countries,
- salary levels,
- locations, etc.
Market reviews, market analysis
Stay up to date with the market situation and discoveries in the industry. Order a comprehensive industry overview of either your competitors or your main customer area. Find new potential, reliable and solvent customers among them.
Data included in the market overview list:
QUARTERLY INDICATORS
- Quarterly turnover - 4 quarters (€)
- National taxes - 4 quarters (€)
- Labor taxes - 4 quarters (€)
- Number of employees - 4 quarters
- Average gross salary - 4 quarters (€)
- Link to the company's financial report
ESTIMATED FINANCIAL INDICATORS
- Sales turnover (€)
- Current assets (€)
- Fixed assets (€)
- Current liabilities (€)
- Long-term liabilities (€)
- Equity (€)
- Retained earnings (€)
- Net profit (€)
INDICATORS FOR THE FINANCIAL YEAR
- Turnover for the financial year - 3 years (€)
- Export turnover - 3 years (€)
- Current assets (€)
- Fixed assets (€)
- Current liabilities (€)
- Long-term liabilities (€)
- Equity (€)
- Net profit (€)
- Trend amounts (€)
- Trend %
RATIOS FOR THE FINANCIAL YEAR
- Net working capital (€)
- Short - term debt coverage ratio
- Debt ratio
- Capitalization multiplier
- Turnover ratio of fixed assets
- Sales revenue level (%)
- Total return on assets (%)
- Return on equity (%)
- Financial assessment
- Financial rating
- Link to company summary report
Accurate direct contacts of a company (board member, human resources manager, accountant, etc.) save significant valuable time from "googling" contacts or searching websites. The Storybook database contains more than 500,000 direct contacts related to companies, which are updated daily.
Accurate direct contacts
Find accurate direct contacts from more than half a million key people in business, including:
- GENERAL DATA
- Decider / employee name
- Decider / employee area
- Decider / employee position
- DIRECT CONTACTS
- Decider / employee phone
- Decider / employee email
Financial capability information
In just a few seconds, you can get an overview of the current financial capacity of a company or board member for the current year:
- COMPANY FINANCES (prognosis):
- Sales revenue
- DECIDER FINANCES TOTAL:
- Sales revenue
- Current assets
- Fixed assets
- Short-term liabilities
- Long-term liabilities
- Equity
- Net profit
The Data Interface (API) provides real-time business information to any system or application in machine-readable form. As an alternative, the data file (CSV) allows you to receive all your business information with updates automatically to your emails, either daily, weekly or monthly.
Information from various public registers and private sources reaches you quickly and conveniently, just when you need it most.
Data interface
The API data interface allows you to conveniently use the information of companies and board members on your own website, software and similar information systems. As the data is updated daily, you can keep up to date with the financial and credit indicators of companies and board members. Use the API data interface for whatever you need in your day-to-day business.
Hedge credit risks
Your employees spend time collecting and processing data to assess the creditworthiness of their customers, and something may still go unnoticed. Instead, use CREDIT SCORE, credit limit, etc. to prevent credit losses quickly, efficiently, and with little effort.
Organize and update your customer base
Update and supplement your customer base, and you can be sure that your employees no longer have to spend time completing incomplete data, but instead focus on sales.
Support the company's sales and marketing
Use business information to get new leads or use data to segment existing customers. The selection includes companies from more than 80 countries around the world.
Make life easier for yourself and your customers with e-channels
Automatically associate your business customer with their company. For example, your business customer can choose which company he/she wants to sign the contract and does not have to perform any additional operations.
List of machine readable data: API documentation
CSV data file
Business information can also be obtained in CSV files, where the standard package contains all the necessary business information for sales, marketing and credit management.
The CSV file with the updated business information is automatically sent to the agreed e-mail(s) once a day, weekly or monthly.
Companies can be added (or removed) to the list in the CSV file either one by one from the "FOLLOW" button in the header of the company profile or by uploading all registry codes at once in the "MONITORING" module of the desktop.
We also make tailor-made solutions and fulfill the wishes of even the most demanding customer quickly and favorably.
Automatic data updates (API or CSV) can be used to keep the background information of companies and board members up to date in order to expand the company's sales and marketing opportunities or mitigate credit losses.
Data contained in a CSV file with data updates:
- GENERAL DATA
- Company name, registry code
- Date of establishment, status, address
- Email, phone, websites
- Sector, EMTAK (NACE), short description of the field
- VAT, start and end dates
- Link to company summary report
- DECIDERS
- Name of board member
- Risk class of board member
- Email of board member
- Phone of board member
- Link to Board member summary report
- FINANCIALS
- National taxes - last quarter (€)
- Labor taxes - last quarter (€)
- Turnover - last quarter (€)
- Estimated turnover - current year (€)
- Number of employees - last quarter
- Average estimated salary (€)
- Link to company financials report
- LIABILITIES AND DEBTS
- Credit score, business risk class description
- Recommended credit policy
- Recommended credit limit (€)
- Annual report (year)
- Tax debt (€) and start date
- Debts to creditors (€)
- Link to company credit report
You can significantly improve the results of sales if you make additional sales / marketing to customers or target companies at a time when their need to buy has increased - for example, as sales revenue increases, the number of employees increases, and so on.
Based on filters in the field, etc., it is possible to take out the target group of interest and add all these companies (or your customers) to the desktop monitoring, and you will automatically receive events in your email if there are positive changes in these companies:
- Increase in estimated turnover
- Increase in the amount of the credit limit
- Improvement in risk class
- Board changes
- Increase in the number of employees
Increase in estimated turnover
As the company's sales volumes increase, so does the need for raw materials, goods and services. In addition, as sales volumes increase, companies will have more free cash so that you can offer them, for example, even convenience services.
Increase in credit limit
When the credit limit increases, the company gets more free money and it is possible to offer the company more bonuses, etc. in the amount of the credit limit, for example.
Improvement in risk class
If the company's business risk class has improved to sound again, it indicates that the company has overcome its insolvency difficulties and is happy to take part in establishing new partnerships or improving old ones.
Changes in the Management Board
Maybe there is a person on the board of a potential client's company with whom a cooperation transaction has been pending in the past? If a member of the Management Board changes, you can contact a new member of the Board to complete the transaction. Even with changes in the management of existing customers, it is reasonable to keep in mind that smooth cooperation will not be interrupted.
Increase in employees
As the number of employees increases, so does the company's needs for different products / services. Keep an eye on it and always make additional sales to businesses at the right time.