MEDIA HOUSE OÜ
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's activity report 2022
Since 1997, Media House has started working under a partnership agreement with the international chain of media agencies CIA, which at that time belonged to Tempus Group. In January 2002, two
agencies belonging to the leading agencies in Europe: on one hand Tempus Group and on the other hand Media
Edge, merged to form a chain of media agencies named Mediaedge:CIA
International, which is among the TOP 6 in Europe. Mediaedge:CIA is capable of serving its clients worldwide. In November 2002, a cooperation agreement was signed
in London between Mediaedge:CIA International Limited and Media House. According to this agreement, Media House has the exclusive representation rights of Mediaedge:CIA in the three Baltic states. In 2017, two international chains of media agencies: MEC and Maxus merged and formed a joint venture
Wavemakers, which Media House OÜ has been representing in the Baltics since the beginning of 2018. In addition to the right of representation, we are also able to offer our clients marketing services worldwide and we benefit from international media know-how and training. Thanks to international assistance, we serve several Wavemakers clients in the Baltics such as Colgate&Palmolive, Mars, Wrigley, Henkel,
Perrigo and others. The financial result of the reporting year was good.
The net turnover for 2022 was 8.7 million euros, of which exports accounted for 1.3 million euros (14.4%).
The average number of employees during the same period was 22 and the total wage cost was 618844 euros. The board of Media
House is single-member.
As Media House is a typical information company, training and development of employees has been and continues to be relevant. We have maintained this direction in recent years and will certainly continue in the future. Therefore, in response to the question of what the company's investment policy will be in the coming years, the main focus is on the continuous development and improvement of people's professionalism. In addition to this, we regularly monitor our clients' satisfaction with the service provided by Media House and, if necessary, invest in it.
The main goal of OÜ Media House for 2023 is primarily to maintain the achieved market position and its customer relationships, which would allow to keep up with market developments. In addition, the focus is primarily on the development of the marketing digital field, as the advertising business is moving strongly towards digitalization.
The activities of OÜ Media House do not have any environmental or social impacts.
The main financial ratios were as follows: 2022 2021
Turnover growth (%) -4.0% 0.5%
Profit growth/decline (%) -73.2% 81.2%
Net profitability (%) 0.5% 2.0%
Short-term liabilities coverage ratio (times) 1.7 1.8
ROA (%) 2.5% 9.3%
ROE (%) 6.0% 20.6%
Methodology for calculating financial ratios:
Turnover growth (%) = (sales revenue 2022 - sales revenue 2021) / sales revenue 2021 * 100
Profit growth (%) = (net profit 2022 - net profit 2021) / net profit 2021 * 100
Net profitability (%) = net profit / sales revenue * 100
Short-term liabilities coverage ratio (times) = current assets / short-term liabilities
ROA (%) = net profit / total assets * 100
ROE (%) = net profit / total equity *100
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