Already 2,067 people have seen this company's branding and they are being followed by 33 Storybook user.In average the company has been rated 4.3 points but has not been commented.

's activity report 2022

Playground Advertising is a holding company that owns Initiative Baltic advertising group's advertising agencies Initiative OÜ, Convertal OÜ, Initiative Latvia SIA, Reprise SIA, Initiative UAB, Open Agency UAB and

shares in IPG Media SIA. The main activities of these companies are advertising mediation, development and organization of advertising campaigns, and distribution of advertising materials.

The parent company of Playground Advertising is HK Valdus OÜ. In 2022, the stake in the Latvian subsidiary Initative Latvia SIA was reduced by 10% to 70%.

The group spent 230 thousand on the acquisition of fixed assets in 2022. The corresponding amount in the previous financial year was 679 thousand.

Research and development costs amounted to 378 thousand in 2021, while the corresponding costs in the previous year were 344 thousand.

The consolidated turnover of Playground Advertising group was over 63.2 million euros in 2022, increasing by 14% from the previous year, and the consolidated net profit for the financial year was approximately 1.5 million euros. In the previous financial year, the group's turnover was 55.3 million and net profit was 2.8 million euros.

In 2022, the average number of employees in the group was 148, an increase of 7 employees compared to the previous year, and their salary costs, including taxes, were 4.8 million euros, increasing by approximately 12% from the previous year.

The company plans to increase turnover and profit in the future.

Main financial ratios: 2021 2022 - Sales revenue (€) 55368251 63219708 - Operating profit margin 6.4% 2.5% - Net profit(loss) (€) 2807523 1518309 - Net profitability 5.1% 2.4% - Short-term obligations coverage ratio 1.6 1.6 - ROA 13.8% 7.0%

Formulas used in calculating ratios: n Operating profit margin (%) = operating profit / sales revenue * 100 n Net profitability (%) = net profit / sales revenue * 100 n Short-term obligations coverage ratio (times) = current assets / short-term obligations n ROA (%) = net profit / total assets * 100