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      HEIKI KOITLA

      Business media and news feed
      Media and Printing, promotion and marketing services, Advertising agencies
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      In 2022, the company continued its operations as a subsidiary of the parent company Playground Advertising OÜ in the international Initiative advertising chain.

      INITIATIVE OÜ's activity report 2022

      Andmerobot
      In 2022, the company continued its operations as a subsidiary of the parent company Playground Advertising OÜ in the international Initiative advertising chain. The turnover number achieved in 2022 was 15,188,361 million euros and it grew by 12% compared to the previous financial year. The annual profit amounted to 399,057 euros. We can be very satisfied with 2022, as we significantly exceeded the pre-crisis level. We continue to consider strong marketing and media analytical capability as the basis for the company's success, which ensures the effectiveness of campaigns and thereby increases

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      11609968_playground-advertising-ou_20364123_a_xl.jpg
      PLAYGROUND ADVERTISING OÜ / Andmerobot

      PLAYGROUND ADVERTISING OÜ's activity report 2022

      Playground Advertising is a holding company that owns Initiative Baltic advertising group's advertising agencies Initiative OÜ, Convertal OÜ, Initiative Latvia
      ssb.ee
      Playground Advertising is a holding company that owns Initiative Baltic advertising group's advertising agencies Initiative OÜ, Convertal OÜ, Initiative Latvia SIA, Reprise SIA, Initiative UAB, Open Agency UAB and shares in IPG Media SIA. The main activities of these companies are advertising mediation, development and organization of advertising campaigns, and distribution of advertising materials. The parent company of Playground Advertising is HK Valdus OÜ. In 2022, the stake in the Latvian subsidiary Initative Latvia SIA was reduced by 10% to 70%. The group spent 230 thousand on the

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