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Erika Lorents

Corporate business media and news feed
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Ai for beginners: understanding the basics

Artificial Intelligence (AI) is a field of computer science that aims to create machines capable of intelligent behavior. In essence, AI is about designing algorithms that allow computers to perform tasks that typically require human intelligence, such as recognizing speech, making decisions, and translating languages. The significance of AI lies in its ability to process vast amounts of data and automate complex processes, leading to increased efficiency and innovative solutions across various industries. The concept of AI has been around for decades, with its roots tracing back to the

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The role of machine learning in predictive marketing

Predictive marketing is a strategy that utilizes data analysis to forecast future consumer behaviors, preferences, and trends. By leveraging historical data and
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Predictive marketing is a strategy that utilizes data analysis to forecast future consumer behaviors, preferences, and trends. By leveraging historical data and predictive analytics, businesses can make more informed decisions about where to allocate their marketing resources for maximum impact. Machine learning, a subset of artificial intelligence, involves the use of algorithms and statistical models to enable computers to improve their performance on a specific task over time, without being explicitly programmed. Its emergence has revolutionized various industries, including marketing.

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