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Saskia Kivi

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social media marketing, Influencer Marketing, content marketing and pr texts, google and facebook ads, marketing strategy and personal consultations, writing and linking texts on the website, graphic design and video processing, web design web design, Email Marketing, branding creating a business brand, strategy and visual identity

The art of crafting compelling pr texts

Public Relations (PR) texts are a cornerstone of communication strategy, designed to convey a company's message, promote its image, and engage with its audience. These texts can take various forms, including press releases, speeches, newsletters, and social media posts. In the digital age, PR texts are not just about media relations; they're an integral part of a holistic digital marketing strategy. They help businesses establish a brand voice, share news, and connect with both customers and influencers online. Key Elements of Compelling PR Texts Effective PR texts are clear and to the

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Maximizing roi on facebook and google ads

Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment. In the context of digital advertising, ROI calculates the
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Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment. In the context of digital advertising, ROI calculates the return generated on every dollar spent on campaigns. It's a critical metric for businesses to assess the effectiveness of their ad spend. For small to medium-sized enterprises (SMEs), ROI isn't just a number—it's a lifeline. With limited budgets, every marketing dollar must work towards tangible business growth. Maximizing ROI means achieving more with less, a crucial aspect for the sustainability and scalability of SMEs. Strategies

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