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Kristo Siraki

Corporate business media and news feed

How to conduct a successful brand audit

A brand audit is a comprehensive examination of a brand's current position in the market compared to its competitors and a review of its effectiveness. For restaurant and cafe owners in the Baltic region, conducting a brand audit can be a crucial step in enhancing business operations and profitability. Understanding the Importance of a Brand Audit In a crowded market, differentiating your brand is essential. A brand audit helps identify strengths, weaknesses, and opportunities for improvement. It ensures that your brand aligns with your business goals and resonates with your target audience,

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Sustainability: the future of horeca

The HoReCa (Hotel, Restaurant, and Café) industry is at a pivotal moment where sustainability is no longer just a trend but a necessity. As environmental concer
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The HoReCa (Hotel, Restaurant, and Café) industry is at a pivotal moment where sustainability is no longer just a trend but a necessity. As environmental concerns continue to rise, businesses in the HoReCa sector are increasingly recognizing the importance of adopting sustainable practices to ensure long-term success and resilience. This shift is driven by both consumer demand and the need to reduce operational costs while minimizing environmental impact. 2. The Importance of Sustainability in the HoReCa Industry Sustainability in the HoReCa industry is crucial for several reasons. Firstly,

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