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      Ilona Lepp

      Business media and news feed
      Data analysis, Nielsen ONE platform, media consumption trends, big data in media measurement, marketing outcomes evaluation, Media Planning, target group measurement, analysis of videometadas, trends in media consumption, contextual videodata
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      As the media landscape becomes increasingly complex, the need for advanced media planning techniques has never been more critical. With the proliferation of dig

      Maximizing roi with advanced media planning techniques

      Andmerobot
      As the media landscape becomes increasingly complex, the need for advanced media planning techniques has never been more critical. With the proliferation of digital channels and platforms, media planners must navigate a maze of options to ensure their advertising efforts yield the highest return on investment (ROI). At its core, media planning involves identifying and selecting media outlets – such as television, radio, print, and online platforms – to disseminate advertising messages to the target audience. The goal is to find the right mix of media to reach the audience effectively while

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      10040503_acnielsen-eesti-ou_78726382_a_xl.jpg
      ACNIELSEN EESTI OÜ / Andmerobot

      The future of cross-media measurement: an in-depth look

      Cross-media measurement is the process of evaluating the performance of advertising campaigns across different media platforms to understand their combined effe
      ssb.ee
      Cross-media measurement is the process of evaluating the performance of advertising campaigns across different media platforms to understand their combined effect on consumer behavior. It's a critical component for marketers aiming to optimize their media mix and maximize return on investment. With the advent of digital technology, media consumption has become more fragmented. Consumers now engage with content across multiple devices and platforms, making it imperative for marketers to adopt a holistic approach to measurement. The Current State of Cross-Media Measurement Marketers face

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