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      Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as lo

      Designing your brand: where to start

      Andmerobot
      Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base. Branding is not just about getting your target market to select you over the competition; it's also about getting your prospects to see you as the sole provider of a solution to their problem or need. A good brand reflects the

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      AKRIIBIA OÜ / Andmerobot

      The value of professional product photography

      In the visually driven market of today, professional product photography is not just a luxury; it's a necessity. With the rise of e-commerce and social media, h
      ssb.ee
      In the visually driven market of today, professional product photography is not just a luxury; it's a necessity. With the rise of e-commerce and social media, high-quality images have become the cornerstone of successful marketing strategies, directly influencing consumer behavior and brand perception. Product photography is more than just taking pictures of merchandise. It involves capturing the essence of a product in a way that conveys its value and appeal to potential customers. It's an art form that requires a keen eye for detail, technical skill, and creative vision. First impressions

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