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Katrin Freyberg

Business media and news feed
copywriting, Media Planning, manufacture of advertising materials, manufacture of audio clips, animated digital posters, tv ads, design and installation of stickers, pvc banners, advertising campaigns, advertising strategies

Maximizing reach: the art of media planning

Media planning is a critical process in the world of advertising and marketing. It involves the strategic selection of media platforms to deliver a brand's message to its target audience effectively. The goal is to find the right mix of media to communicate the message at the right time, in the right place, and to the right people, maximizing campaign reach and impact. Effective media planning is essential for the success of any marketing campaign. It ensures that advertising efforts are not wasted on uninterested audiences or inappropriate platforms. By carefully planning where and when ads

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The future of advertising: digital posters and beyond

The advertising landscape has undergone a seismic shift over the past few decades, transitioning from traditional mediums such as print, radio, and television t
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The advertising landscape has undergone a seismic shift over the past few decades, transitioning from traditional mediums such as print, radio, and television to a digital-first approach. This evolution has been driven by the advent of the internet and the proliferation of digital devices, fundamentally altering how brands connect with their audiences. As technology continues to advance at a breakneck pace, its impact on advertising is undeniable. Innovations in digital technology have enabled advertisers to create more targeted, interactive, and measurable campaigns, leading to a more

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