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Andrei Ivannikov

Business media and news feed
wholesale of beverages, wholesale of foodstuffs, retail trade, logistics, call center, promotion, product placement, Advertising, representation of products/brands, representation of waiting/brand

Maximizing profits with strategic beverage promotions

Beverage promotions are a critical component of the marketing mix for retailers, hospitality businesses, and corporate clients. They serve as a powerful tool to increase sales, attract new customers, and enhance brand visibility. In a competitive market, strategic promotions can set your business apart and create memorable experiences for your customers. Before diving into promotion strategies, it's essential to have a clear understanding of your target audience. For small to medium-sized businesses, this means recognizing the preferences and buying habits of your customers. Tailoring your

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The art of foodstuff sourcing for restaurants

For restaurants, the journey to a customer's heart begins long before the first bite—it starts with the art of foodstuff sourcing. The ingredients chosen by a r
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For restaurants, the journey to a customer's heart begins long before the first bite—it starts with the art of foodstuff sourcing. The ingredients chosen by a restaurant are the foundation upon which culinary reputations are built. Quality sourcing ensures not only the taste and presentation of dishes but also the health and satisfaction of customers. Restaurants face numerous challenges in sourcing, from fluctuating market prices and inconsistent supply to the demand for unique and high-quality ingredients. Navigating these complexities requires a strategic approach to maintain a competitive

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