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Karin Tolmats

Business media and news feed
PR and reputation design, press releases, news stories, pr-support, social media promo, media relations, PR and reputation management, press release services, PR campaign strategies, social media promotion

Maximizing media coverage for your event

Media coverage is an essential component of event marketing, as it amplifies your message and extends the reach of your event beyond the physical attendees. It can significantly boost your brand's visibility, credibility, and ultimately, the success of your event. Every event has something that makes it stand out. Identifying and highlighting your event's unique selling proposition (USP) is crucial to capturing the media's interest and ensuring coverage that resonates with your target audience. Pre-Event Media Strategy Begin by compiling a list of media outlets and influencers that align

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The art of crafting impactful press releases

Press releases are a fundamental tool in the public relations arsenal. They serve as official statements issued to media outlets offering information on a parti
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Press releases are a fundamental tool in the public relations arsenal. They serve as official statements issued to media outlets offering information on a particular matter. In the context of strategic communication, they are essential for announcing new products, significant changes, or events in a way that aims to manage public perception and garner media coverage. While the core purpose of press releases remains unchanged, their format and distribution have evolved with the advent of digital media. Today's press releases are crafted to reach not only traditional journalists but also online

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