Juba 3,750 inimeseni on jõudnud selle ettevõtte bränding ja tema tegevusi jälgib 110 Storybooki kasutajat. Keskmiselt on ettevõtet hinnatud 4.8 punktiga aga kommenteeritud ei ole.

's activity report 2022

The main activity of Miss Mary of Sweden OÜ is the global wholesale and online sale of lingerie products under the brand name "Miss Mary". Miss Mary of Sweden OÜ also deals with storage, assembly, packaging and shipping to customers. The main wholesale partners are Europe's leading catalog companies. Over the last three reporting years, the proportion of direct online sales in the company's sales has increased. The largest countries for online sales are

Sweden, Norway, England, Australia, Finland, USA, Germany and Denmark.

The headquarters of the Miss Mary of Sweden brand is located in Tallinn. In addition to the above, the company deals with the selection and purchase of all materials necessary for production within the group and with quality control of finished products. Miss Mary of Sweden OÜ operates in its own logistics center in Tallinn.

Revenues, expenses and profit in 2022, Miss Mary of Sweden OÜ had a turnover of 32.9 million euros (2021: 25.9 million euros). The profit of Miss Mary of Sweden OÜ in 2022 was 2.5 million euros (2021: 3.2 million euros). The goal for 2023 is to increase direct online sales and use new sales channels.

Main financial ratios 2022 2021

Sales revenue (eur) 32 921 694 25 904 768

Net profit (eur) 2 543 708 3 254 072

Net profitability 7.73 % 12.56 %

Coverage ratio of short-term obligations 2.97 3.73

ROA 14.74 % 28.04 %

ROE 22.67 % 37.50 %

Formulas used in the calculation of ratios: (cid:127) Net profitability (%) = net profit/ sales revenue * 100 (cid:127) Coverage ratio of short-term obligations (times) = current assets/short-term obligations (cid:127) ROA = net profit/ total assets *100 (cid:127) ROE = net profit/ total equity *100

Investments

During the reporting period, 311 thousand euros were invested in fixed assets (2021: 278 thousand euros). During the reporting year, investments were made in warehouse equipment, updating IT equipment and further development and enhancement of business software, which was started in 2018.

At the end of 2022, the company employed 46 employees (2021: 39 employees), the average number of employees during the year was 45 people (2021: 36 people). In 2022, the company's labor costs amounted to 869 thousand euros (2021: 693 thousand euros). The board of Miss Mary of Sweden OÜ was composed of two members during the reporting year.

No remuneration was paid to the members of the board during the reporting year.

Goals for the next fiscal year

The main goal for the next fiscal year is to continue to expand sales through e-channels to end consumers and to introduce new sales platforms. The goal is to increase sales. The main goals are related to strengthening the markets of European countries and also focusing on the markets of Australia and the United States. The goal is to maintain wholesale at the same level as the reporting year.

Operating environment