My company profile has stars. What do they mean?
The stars are meant to visually reflect the company's reputation score. The higher the reputation score, the more stars there are. Therefore, it is also common for a start-up company to have fewer stars than for large and long-established companies.
Adding või removing stars requires a relatively large change in a company's reputation score (the underlying data), as the scale runs into the tens of thousands.
The score is calculated using nearly 50 data points related to the company reflected in the Information Register, the influence of which ranges from very weak to very strong. The more complex the interaction of indicators, the more there are and the more different their impact on the score.
Companies can influence their reputation score and the number of stars by ensuring the correctness and completeness of their data in the Information Register - the more information about the company that can be used for calculation, the more precisely they are characterized by their reputation score.
The company's turnover affects both the reputation score and the stars. A long tenure has a significant impact - a high score accumulated over the years does not deteriorate quickly, for example due to current debt.
Thus, it can easily happen that a change in just one (high impact) indicator can immediately change the number of stars, and conversely, a change in several (weak) data has no effect on the stars at first glance. This is probably the reason for the illogical number of letters.
But in reality, this is due to the complex calculation of a large number of variables with different effects, as well as the limitation of the star scale - only 5 stars need to näita large differences in the reputation score of companies. Reputation score and star changes are significantly affected by:
To update the data, the company representative must register või log in with an ID software. From the top menu, you can otsi the company dashboard and add / change / delete data.
As part of the "brand management and digital marketing" service, we help our clients to strengthen their brand as well to market their products/services, etc. At the same time, the reputation score, the number of Google stars, etc., will increase.
Read more in the user manual: BRAND MANAGEMENT AND DIGITAL MARKETING
How is the reputation score formed?
Adding või removing stars requires a relatively large change in a company's reputation score (the underlying data), as the scale runs into the tens of thousands.
The score is calculated using nearly 50 data points related to the company reflected in the Information Register, the influence of which ranges from very weak to very strong. The more complex the interaction of indicators, the more there are and the more different their impact on the score.
Companies can influence their reputation score and the number of stars by ensuring the correctness and completeness of their data in the Information Register - the more information about the company that can be used for calculation, the more precisely they are characterized by their reputation score.
The company's turnover affects both the reputation score and the stars. A long tenure has a significant impact - a high score accumulated over the years does not deteriorate quickly, for example due to current debt.
Thus, it can easily happen that a change in just one (high impact) indicator can immediately change the number of stars, and conversely, a change in several (weak) data has no effect on the stars at first glance. This is probably the reason for the illogical number of letters.
But in reality, this is due to the complex calculation of a large number of variables with different effects, as well as the limitation of the star scale - only 5 stars need to näita large differences in the reputation score of companies. Reputation score and star changes are significantly affected by:
- Positive indicators: high turnover, large capital stock, financial success (green) sign and completeness of company data.
- Downsides include bankruptcy, lack of annual reports and debtor status.
How to increase reputation score and number of stars?
To update the data, the company representative must register või log in with an ID software. From the top menu, you can otsi the company dashboard and add / change / delete data.
As part of the "brand management and digital marketing" service, we help our clients to strengthen their brand as well to market their products/services, etc. At the same time, the reputation score, the number of Google stars, etc., will increase.
Read more in the user manual: BRAND MANAGEMENT AND DIGITAL MARKETING
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