What logic drives the addition of stars to a company's Inforegister profile?

It requires a relatively large change in the company's reputation score (in the data underlying it) to add või reduce stars, since the scale reaches tens of thousands.

How is the reputation score formed in the Inforegister?

Scores are calculated using nearly 50 company-related data points reflected in the Inforegister, whose impact ranges from very weak to very strong. The more complex the interaction of 

A company's turnover affects both its reputation score and its stars, as does its reputation score. Having a long history of operation has a significant impact - the high score accumulated over the years does not quickly deteriorate, for example due to current debt.

Thus, it can easily happen that a change in just one (high impact) indicator can immediately change the number of stars, and conversely, a change in several (weak) data does not have any effect on the stars at first glance. This is the reason for the apparently illogical number of stars. 

But in reality, that is due to a complex calculation of a large number of variables with different effects, as well as the limitation of a scale of stars - only 5 pieces must indicate huge differences in the reputation score of companies. Changes in reputation score and stars are significantly influenced by:

• Is there a way to update company data to increase reputation score and stars?

In order to supplement the data, board members can register in Storybook and log in using their IDs. Afterwards, you can otsi a connection with the company and begin adding data.

As a reputation audit service provider, we assist our customers in identifying and supplementing the necessary pieces of information to improve their reputation score and, in turn, the number of Google stars. For more information about this service, please contact info@ir.ee.

Good luck in your endeavors,
Inforegister team