Already 4,685 people have seen this company's branding and they are being followed by 53 Storybook user.In average the company has been rated 4.4 points ja kommenteeritud 7 korda.

's activity report 2022

In 2022, the company continued its operations as a subsidiary of the parent company Playground Advertising OÜ in the international Initiative advertising chain.

The turnover number achieved in 2022 was 15,188,361 million euros and it grew by 12% compared to the previous financial year. The annual profit amounted to 399,057 euros.

We can be very satisfied with 2022, as we significantly exceeded the pre-crisis level. We continue to consider strong marketing and media analytical capability as the basis for the company's success, which ensures the effectiveness of campaigns and thereby increases the satisfaction of existing customers, in addition to winning the attention of potential new customers (also from outside Estonia: Norway, Finland, Latvia, Lithuania, Sweden).

We will continue to invest in media research, team training and service development in 2023 as well.

In 2022, the company employed an average of 22 employees and their salary cost including taxes was 1,023,737 euros. In 2021, the corresponding numbers were 21 employees and 915,473 euros.

The minimum goal for 2023 is to maintain the performance of 2022 in terms of both turnover and profit. In a positive scenario, we forecast a turnover growth of 5%-10%

Financial ratios 2023 2021

Sales revenue 15,188,361 13,615,855

Revenue growth % 12 48

Operating profit margin % 3.3 3.2

Net profit 399,057 382,072

Net profitability % 2.6 2.8

Short-term obligations coverage ratio 1.4 1.4

ROA % 10 9.5

ROE % 38 31

Formulas used in calculating ratios:

Revenue growth (%) = (sales revenue 2022 - sales revenue 2021) / sales revenue 2021 * 100

Operating profit margin (%) = operating profit / sales revenue * 100

Net profitability (%) = net profit / sales revenue * 100

Short-term obligations coverage ratio (times) = current assets / short-term obligations

ROA (%) = net profit / total assets * 100