HBS ESTONIA OÜ hetkeolukord
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's activity report 2022
The main activities of HBS Estonia OÜ are planning media campaigns and mediating media spaces and times for advertising clients.
The company started operations in May 2006. The date of entry into the commercial register was 05.04.2006. The company changed its legal name on 30.06.2021. The previous legal name of the company was OMD Estonia OÜ.
Key events in 2022 In 2022, the company retained a large part of its most important local and international major clients. However, the loss of one client, confusing situations in the world and the economy, resulted in a turnover decrease of approximately 2 million euros. The war in Ukraine directly affected the continuation of cooperation with one partner. In 2022, we started cooperation with five new clients. We also started more vigorous development of our digital direction.
The sales revenue for 2022 was planned to be 3,079,089 euros, the actual sales revenue was 3,295,962 euros.
The profit for 2022 was planned to be 121,823 euros, the actual result was a profit of 109,577 euros.
The average number of employees during the reporting year was 8. Employees were paid a salary of 224,179 euros in 2022. No remuneration was paid to the board.
Plans for the fiscal year 2023
The company's main priority in 2023 is the professional and quality service of both existing and new clients. We will also contribute to the implementation of ready-made campaigns. We plan to increase turnover by approximately 30%. Our priority continues to be training people and expanding and developing the digital direction. We also keep focus on improving the customer service structure.
Main financial ratios* 2022 2021
Gross profit margin (%) 26.57 21.41
Net profitability (%) 3.32 7.17
Short-term obligations coverage ratio (times) 1.71 1.50
ROA (%) 11.38 26.26
ROE (%) 27.18 78.61 *
Gross profit margin (%) = (sales revenue - purchased services) / sales revenue * 100
Net profitability (%) = net profit/loss / sales revenue * 100
Short-term obligations coverage ratio (times) = current assets/short-term liabilities
ROA (%) = net profit/loss / total assets * 100
ROE (%) = net profit/loss / total equity * 100
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