Digi screens and atrium screens shopping malls connect brands with active buyers just where decisions are made: at the heart of the shopping mall. The placement of atriums and passageways ensures maximum visibility, making advertising instantaneous-based and targeted. The indoor advertisement creates a context in which the offer meets the need - it is a shortcut to higher conversion and stronger commercial visibility.

What is it and suitable for

Atrium screens are large digital screens and screen modules placed in the public areas of the shopping centre, such as atriums, main squares and main passages. These solutions are suitable for marketing managers, brands, retailers and campaign planners who want to reach the center of attention of shopping center visitors and increase campaign performance.

How the atrium screens and indoor advertising work

Digi screens work dynamically: content can be timed, targeted and exchanged in real time. In combination with analysis, there is a clear overview of which campaigns work, when peak hours are held and how to optimise offers to support food or purchase decisions. Atrium screens support brand awareness as well as point-sale offers - fit as well for seasonal campaigns as well as long-term brand stories.

Main features and distinctive properties

• <Stratigilisation: atriums and passages to maximum visibility.
• High-resolution content: bright images and video that attract attention.
• Dynamic timing and targeting: content adapts to daytime, weekday and campaign objectives.
</Real time updates: to rapid response to price changes, stock or special offers. The effectiveness of advertising increases because the content reaches active buyers in the context where the purchase request is the highest. The dynamic content also allows for rapid optimisation - expenditure is directed to the most effective moments and messages.

Measurable performance

All campaigns become measurable: increment of entry, continued interest and increase in point sales are directly observable, which makes marketing's return on investment clearer and easier to optimize.

Use opportunities

live>–live>Eventual campaigns and special offers that increase decisiveness at the time of purchase.l > Totes and brand stories that increase awareness.
• Partner campaigns and local promotions that target visitor demography.l >l >l >l >l >l >l>Interactive orientation and events Explore how strategic use of atrium screens and indoor advertising can support campaign goals and increase sales and brand awareness in shopping centers. Measured performance and flexible content give control of the results and accelerate the impact of marketing.

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