A wide-ranging network of digital screens that brings the brand to the right shopping environment

A national network of digital screens connects urban and road outdoor screens, shopping centre atrium screens and retail chain advertisements to a single channel. LED screens in highly popular shopping environments and high-speed roads ensure visibility in good time - at the moment of the purchase decision, in front of shops and indoors.

Who will benefit most from it?

Brands and marketing teams who want to increase brand awareness and sales; retail chains and retailers who are looking for an effective solution to indoor advertising; advertising agencies who urgently need a scalable and measurable outdoor advertising solution (field advertising). The network works for both local and national campaigns.

Why is it valuable

The network of digital screens creates a unique combination of scale and targeting: wide visibility on urban and roadside screens with accurately timed indoor advertising in shopping malls. The campaigns reach the consumer both on the way and at the moment of the purchase decision, transforming each exposure into a potential conversion. The dynamics of LED displays allow quick content update and A/B testing in real time.

Principal functions and advantages

• ><National coverage: connected urban exterior displays and road displays ensure high coverage.
• The presence of shopping centres: atrium displays and intra-store indoor advertisements reach the attention of buyers in the shopping environment.
• Smarting and dynamic content that differs from competitors.
The launch of campaigns: content uploading and planning in minutes, suitable for time-sensible offers.< The central management interface and content management speed up the workflow, while strict quality control and safety standards keep the brand's image clean and professional.

How does the campaign actually run

1. Planning: target group and geographical scope definition (purchasing centres, certain retail chains, road sections).
4. <Local solutions: content optimisation in the format of LED screens and indoor spaces.
6. Publication: fast uploading and schedule setting across the network.
8. Making and optimisation: on the basis of current analytical campaigns and ROI The message reaches the most important points of purchase and the effectiveness of the campaign can be identified and optimized in real time.

   Recommendation: book a demo or apply for a media kit to see how targeted LED screens and indoor advertising create direct effects in the shopping environment and on the road.