Internal advertising affects purchase decisions in real time where they are made: next to the shelves, on the cash line and in the corner of the category. Adapted content on poetry screens highlights campaigns, introduces product characteristics and guides the buyer to make a quick purchase - the ideal tool for retail chains, brands and category managers who want to see current results and higher conversion.

For whom?

Suitable especially for jackets who are looking for a quick and measurable way to launch campaigns locally; marketing teams who want to test product shows; and branding who want to increase visibility at the point of purchase. Unlike traditional poster advertising, poetry screens allow dynamic and targeted communication with the buyer.

Main advantages

• Purchase point target - the message arrives at the right time and in the right context, raising the value of the pulses and the average shopping cart.
• Connecting campaign activation - campaigns can be launched and adapted in real time without any delay in printing and logistics.
• Poe screens versatility - video, images and interactive content allow better highlighting and transmission of products.
Measurable result - dynamic indicators and analyses show local sales changes, A/B-tests and campaigns Internal campaigns can focus on introducing new products, highlighting preferential offers or increasing sales of a category. Integrated data flows and POS signals provide an opportunity for rapid optimization and real-time feedback.

Key functions and differentiators

• <Broad-based integration - compatible with existing marketing and sales platforms in order to allow smooth campaign management.
• Poe-based targeting - campaigns can be adapted to the profile of the store, traffic and level of equipment.
• Dynamic content - automatic exchange of content according to time, stock status and campaign objectives.
• lime> - Simple management - environment where marketing teams can create and start up quickly without local technical intervention.> Regular analysis allows for optimization of messages and customization of local merchandising strategies to achieve the best possible ROI.

  Internal advertising is a fast, flexible and measurable way to influence purchasing behaviour where decisions are born. Explore the possibilities to apply a strategy for poetry screens and targeted internal campaigns in order to increase visibility, shorten decision time and increase turnover in each store.