As customers have sometimes asked how these articles have come to companies profiles, then we will give a quick overview.

What are the articles covered?

There are roughly three types of articles: automated articles, the company's own content marketing, and mainstream media.

What are articles written by artificial intelligence?

The data robot has helped to compile Storybook-specific articles:

- Activity Story (gives an overview of the company's activities)
- Success Story (reflects the company and what is happening in its field)
- Wage rally Story (describes the number of employees and the average gross salary of the company)
- Export Story (whether and how much the company has exported)
- Procurement Story (whether and how much the company has won public procurement)
- Welcome Story (Describes the company's field of activity)
- Sob Story (reflects the company's debts to creditors)

On what basis are automated articles compiled?

The data robot takes the company's original data (for example, time of establishment, founder, board, turnover, taxes, etc.) and associates them with the corresponding sets of sentences that characterize this particular time period or event.

For example, in the case of a activity story, the source data would be:

Date of establishment of the company: 18.06.2004
Company name: Päike OÜ
Subject matter: Production of heat
Founder: Maie Maasikas
Turnover last quarter: 92 922 €
Member of the Management Board: Jüri Juurikas
Associated companies of a member of the management board:
Total time in business: 19 years
The second largest board company: Näidis OÜ
Companies in the same sector: 63
Market share: 12%

Based on this info, our data robot makes an article:

"PÄIKE OÜ started almost 17 years ago, when Maie Maasikas, a member of the management board, founded it, having about 2 years of business experience by that time.

The field of PÄIKE OÜ is producion of heat. As of 2021, there are a total of 63 companies operating in the same field (EMTAK 82511), which employ a total of 363 people, and the turnover forecast for the whole field in 2021 is approximately 758.04 million euros.

PÄIKE OÜ - Assets and finances 2019
Productivity per employee: € 20,413
profit margin: 11%
Number of employees: remained the same.
Decrease in turnover: 19% (€ 1,036,396)
Financial assessment: Very good
Location: The legal address of the company is Tartu county, Tartu city, Tartu city, Paneeli 4

Market share
REGISTER OÜ is a company whose turnover in 2019 is about 0 percent of the market share. Over the last five years, the company has earned 36 thousand euros in ownership income, making a total turnover of 5 million euros"

As you can see, the Story has a great look, which tells the dry and expressionless data in a much more colorful and meaningful way. And the content and sentences of the article also change according to the variables of the source data.

With the help of our good data robot, we have compiled over 2 million articles :) That's more than a whole series of mainstream media articles!

Why do you need these articles in companies profiles?

Every company has its own profile in Storybook. In other words, all companies that are in the Commercial Register are also in Storybook. We came to the conclusion that in addition to reflecting the facts and credit assessment, entrepreneurs would also have the opportunity to make themselves more visible and credible through content marketing. And so that the company's media page is not empty and expressionless, pre-fill it with automated articles that give the visitor a good overview of these raw data in the Storytelling key.

For comparison - if you create a Facebook account, you will have to create articles and enter information there manually and by Yourself. But all this has already been done for you in Storybook - manage, edit and update your profile yourself.

Nature (and also Storybook) does not tolerate empty space - who does not want to create articles themselves, we create it for them :)

How can I edit these articles?

Articles can be edited by a board member who has registered in the environment or by our Costomers. The name and date of the editor remain with the article.

We definitely recommend joining the Brand Management package, within which you can also add new articles, videos, write opinion stories and share them in the news of the field, manage the brand in the Info Register, etc. You can see the price offer of your company HERE.

You can find a video on Youtube about brand management.

If you have any questions or suggestions or are interested in joining, contact me! :)

Liisi Raudsik
Sales Manager
liisi@storybook.ee