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ACNIELSEN EESTI OÜ

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Business media page visits - 2560; followers - 246. Reviews - 1; Articles 2+ "Write an opinion on ACNIELSEN EESTI OÜ!"

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Company Story

At the heart of a successful media strategy lies a profound understanding of the audience. That's where we come in. With our cutting-edge solutions in audience measurement, media planning, and marketing optimization, we empower businesses to navigate the complexities of today's media landscape with confidence and precision.

Our mission is simple yet ambitious: We specialize in comprehensive audience and media measurement, offering tailored optimization solutions. We believe that the right data can transform the way companies connect with their audiences, and we're committed to providing the insights that drive this transformation.

Our suite of services encompasses everything from audio and video metadata to contextual video data, ensuring that no aspect of your media strategy is left to chance. With Nielsen ONE, our flagship cross-media measurement platform, we're pioneering the future of how media is measured and optimized across all channels.

Whether you're looking to understand the impact of your advertising, gain a competitive edge with competitive intelligence, or dive deep into sports and gaming analytics, our solutions are designed to provide actionable insights. Our data center is a treasure trove of information, featuring resources like The Gauge™ and Top Trends reports that keep you informed on the latest in media consumption.

Our commitment to excellence is reflected in our core values and our dedication to diversity, equity & inclusion, responsibility & sustainability, and privacy and trust. We're not just a data company; we're a partner in your journey to achieve exceptional media outcomes.

Join us in embracing the mantra, 'Insightful Metrics, Exceptional Media!' and discover how our expertise in webinars, media planning, optimization of marketing, and measurement of the audience can elevate your business to new heights. Let's unlock the full potential of your media strategy together.

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Opinions of the company's customers

- Mati K.

Väga professionaalne teenindus, mis aitas meil oma sihtrühma paremini mõista.

- Laura P.

Tänu nende andmetele oleme oma turunduse järgmisele tasemele viinud.

- Jaanus V.

Nende analüüs on põhjalik ja täpne, väga rahul.

Maximizing roi with advanced media planning techniques

As the media landscape becomes increasingly complex, the need for advanced media planning techniques has never been more critical. With the proliferation of digital channels and platforms, media planners must navigate a maze of options to ensure their advertising efforts yield the highest return on investment (ROI). At its core, media planning involves identifying and selecting media outlets – such as television, radio, print, and online platforms – to disseminate advertising messages to the target audience. The goal is to find the right mix of media to reach the audience effectively while

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The future of cross-media measurement: an in-depth look

Cross-media measurement is the process of evaluating the performance of advertising campaigns across different media platforms to understand their combined effe
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Cross-media measurement is the process of evaluating the performance of advertising campaigns across different media platforms to understand their combined effect on consumer behavior. It's a critical component for marketers aiming to optimize their media mix and maximize return on investment. With the advent of digital technology, media consumption has become more fragmented. Consumers now engage with content across multiple devices and platforms, making it imperative for marketers to adopt a holistic approach to measurement. The Current State of Cross-Media Measurement Marketers face

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