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's activity report 2022

Ideal OÜ, hereafter referred to as 'The Company', is a subsidiary of Ideal Baltic OÜ, a key player in the international car rental industry. The conglomerate operates under the globally recognized car rental brands AVIS, Budget, and Payless in three countries - Estonia, Latvia, and Lithuania. The Ideal group offers its customers short-term car rental services (starting from 1 day) and long-term (1-5 years) serviced car rental (long rent) in all these countries.

The history of Ideal OÜ dates back to 1990 when the car rental company AS Ideal was established in Tallinn. Today, Ideal Baltic OÜ, along with its subsidiaries in Estonia, Latvia, and Lithuania, has become one of the leading providers of short-term car rental services in the Baltic region and a significant service provider in the serviced long-term car rental market in its operating area.

Ideal OÜ offers its customers full-service leasing, fleet management services, long-term and short-term car rental. The company sees great potential in long-term car rental - when there is a need for short or longer-term car rental, they offer a full-service car rental solution - keys are handed over immediately, the customer uses the car as long as needed, and returns the car to them without any problems.

The company is also committed to supporting sports, sponsoring the Avis Utilitas Rapla basketball team and several other sports in various ways.

The economic environment in 2022 was successful for the company, and the result of the financial year was a profit of 1,305 thousand euros. The company's cash flows are becoming less dependent on international tourism, are long-term and well predictable. They also forecast a continuation of positive development and a focus on developing mobility services in the Estonian market from a few hours to several years.

The company's operations do not have significant environmental and social impacts.

The risk of changes in exchange rates and interest ratesAs the company's transactions are predominantly in euros, the company assesses the exchange rate risk as very low. There is an interest rate risk as 43% of the company's financial obligations are concluded with a fixed interest rate.