V MOTORS OÜ
Tegevuslugu
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's activity report 2022
The official Volkswagen importer in Estonia, SE Møller Baltic Import and V Motors, opened a new
Volkswagen sales and service center in Viljandi, at Tallinna mnt 86, in March 2019. The dealership opened in Viljandi is already the sixth Volkswagen dealership in Estonia. The Viljandi dealership has a strategically important location, the brand is valued in the region. Volkswagen is currently the most popular car manufacturer in Viljandi County.
The Viljandi Volkswagen dealership has a showroom that covers the entire range of Volkswagen models from passenger cars to commercial vehicles. The service area of the dealership includes a repair shop for passenger cars and commercial vehicles, along with a spare parts warehouse and car wash. In addition, they also deal with vehicle rental.
Despite the difficult situation in the world, 2022 can be called a successful sales year. We were foresighted about delivery difficulties and aware of the upcoming chip crisis. Thanks to a large number of pre-ordered vehicles, we were in an advantageous position compared to competitors - our vehicle stock was large and diverse, and pre-ordered vehicles constantly supplemented our stock according to need. This situation allowed us to sell cars all over Estonia, not just relying on local clientele. We managed to maintain the number 1 position in the local market, selling the most vehicles in our region. Considering the entire Estonian car market, VW is not number 1 in sales, so we can be very satisfied with the results. Our special order car numbers VWV can be noticed all over Estonia today.
V Motors OÜ won the Volkswagen Dealer of the Year award in 2021, which evaluated various service and sales KPIs.
In 2022, we won the award- Volkswagen Best accessories performance.
In 2022, we achieved a turnover of 7.2 million euros, instead of the planned 7 million euros.
In 2022, the service occupancy was on average 90%, we fulfilled the plan.
The expectation for 2023 is a service occupancy of 95%. Find more customers from the second and third segment (5+ cars).
In 2022, we hired an additional mechanic.
In 2022, we managed to sell a total of 5450 service hours, instead of the planned 4800 hours.
The plan for 2023 is to sell 6300 service hours.
In 2022, vehicle sales plans were excellently fulfilled - sold 237 vehicles (including 144 new vehicles, 93 used vehicles).
Spare parts and accessories sales plans were also fulfilled, respectively 138% and 218%.
Both spare parts and accessories plan for 2023 is 5% higher compared to the previous year.
2023 importer sales plan: 140 PC (passenger car) 20 LCV (commercial vehicle) 2023 our sales plan: 160 PC (passenger car) 25 LCV (commercial vehicle)
Turnover forecast for 2023 is 8.5 million euros.
In 2023, planning to focus on large companies and rental companies in sales, as well as courier service providers, private individuals. Planning to increase the sale of full-service rental vehicles, while still being available to our loyal private customers all over Estonia. We plan to think and act "outside the box" and rebuild many vehicles to stand out from others. In 2023, investment in training is needed. There are many new internal combustion engine and electric cars coming. Need to find new smart marketing ways and plan how to sell our car park. We look forward to a successful new year.
Ratios 31.12.2022 31.12.2021 operating profit margin %: 4.00 2.00 return on equity (ROE): 0.77 0.94 asset turnover = sales revenue/fixed assets: 16.56 12.29 asset turnover= sales revenue/assets: 3.23 4.55 short-term liabilities coverage ratio= current assets/short-term 1.27 0.93 liabilities: liquidity ratio= (current assets-inventory)/short-term 0.18 0.19 liabilities:
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