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      PRNEWS OÜ

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      Business media page visits - 2004; followers - 2. Reviews - 4; Articles 1+ "Write an opinion on PRNEWS OÜ!"
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      AI is reshaping how information is discovered and evaluated across tech, fintech, and martech ecosystems. For years, visibility meant ranking in Google — optimi

      How AI Is Replacing Traditional SEO — and Why Personal Branding Is the New Key to Visibility

      Alex Nigmatulin
      AI is reshaping how information is discovered and evaluated across tech, fintech, and martech ecosystems. For years, visibility meant ranking in Google — optimize keywords, build backlinks, win Page One. With tools like ChatGPT, Perplexity, and Google’s SGE, users — especially in tech-driven markets — bypass results entirely and expect instant, synthesized answers. This shift has created a new reality: it no longer matters only what Google shows — it matters how AI systems describe you. If an AI assistant cannot confidently explain who you are, your expertise, and why you’re credible, you
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