The solution of the accurately targeted B2B meetings combines targeted prospecting with ICP-suitability, matching digital events and organising one-to-one meetings to create a consistent sales pipeline with more suitable potential customers. The end result is a shorter sales cycle, higher conversion and clearly measurable revenue growth.

What is the proposed approach?

Integrated approach focuses on identifying the perfect customer profile (ICP) and the corresponding data-based target prospectus. Digital events and personal one-to-one meetings are optimised so that each contact is answered with the right message and the right value offer. All contacts are automatically synchronised with the existing CRM system, which keeps the focus of the sales team on effective activities.

For whom is this intended?

The solution is suitable for sales and marketing teams of medium and large companies who need a consistent and scalable way to generate potential customers. This is particularly effective for companies that want to improve the suitability of the ICP, reduce the number of cold contacts and increase the quality of one-to-one meetings.

Why is it valuable?

Focus on the suitability of the ICP and target prospectus ensures that every minute of invested sales is directed towards potentials that are actually ready to buy. The integration of CRM ensures visibility and automation, which reduces manual work and the number of errors.

Principal functions

• <ICP analysis: data-based profiling to direct outreach to the best fit.
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• Directional profiling:
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CRM integration and growth counselling

Automatic CRM integration keeps the sales process harmonised: meetings are recorded, behavioural data are added to profiles and reports are generated in real time. A strong growth advisory component provides tactical expert advice, results of A/B tests and priority action plans that help to quickly scalp operating models.

In the end, this means a scalable, data-based and results-based approach to the generation of B2B meetings - with higher ICP suitability, better conversion and clear ROI. Explore how target prospecting, one-to-one meetings, CRM integration and growth advice can turn the sales line into a continuous source of income.